The Effective Marketer

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A Content Framework for Sales Enablement

The Effective Marketer

With all the hype around content marketing, all the attention is typically on the front-end, customer-facing content materials. That involves emails, eBooks, whitepapers, videos, and the myriad of other content deliverables that are focused on lead nurturing and demand generation. Sales Enablement Content.

Content 100
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A Content Framework for Sales Enablement

The Effective Marketer

With all the hype around content marketing, all the attention is typically on the front-end, customer-facing content materials. That involves emails, eBooks, whitepapers, videos, and the myriad of other content deliverables that are focused on lead nurturing and demand generation. Sales Enablement Content.

Content 100
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How to Include Webinars in Your Content Plan

The Effective Marketer

To get the most out of it, make sure to include it as part of your content planning efforts and use the best type of webinar to the best type of persona. For example, consider the following types of webinars and how they can be used: What: Product demo. Mapping Webinars to Your Content Plan.

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Killer Presentations

The Effective Marketer

As marketers is our job to create meaningful content that will help influence sales. Whether you will deliver them yourself or you are creating them for a sales pitch, a demo, conference, or any other event the important thing is to make sure your presentation won’t suck! That’s where you can shine. Let me explain.

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WordPress Plugins for Marketers

The Effective Marketer

For corporate blogs using a backup plugin is probably a good investment as well and the editorial calendar plugin is a great help for planning content especially coordinating among different team members. This entry was posted on Tuesday, February 22nd, 2011 at 9:05 am and is filed under Content Marketing , Online Marketing , Social Media.

Planning 100
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tools of the trade: webinars and online presentations

The Effective Marketer

For example, typical uses of webinar software often fall into one or more of these categories: Online sales demos and presentations : a sales rep shares a PowerPoint presentation and his desktop screen while walking through a product demonstration. United States License. United States License.

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Suit over Gartner's Magic Quadrant Big Marketing Ploy

The Effective Marketer

So forget about it and let me show you the demo… &#. No hard facts. They said it themselves! But how will ZL be viewed in the market? Can their tactic backfire? It seems that some people have already tweeted to this effect. Now is time for them to be very, very careful with the community they target. United States License.

Gartner 100