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NOVEMBER 21, 2011 [Content, DemandBase] 4 Ways to Make Your Website More Personal
Plenty, according to the The 2011 National Website Demand Generation Study conducted by Focus.com and Eloqua AppCloud partner DemandBase. And it stands to reason that the more you can make your website experience match a personal referral – customized, mindful of the buyer’s needs, relevant to their buying stage – the more successful you’ll be in turning that inquiry into business. You’re proactively building a better picture of the lead to inform a more relevant engagement. What practices do you have in place for optimizing your website and landing pages?
| | DELICIOUS B2BMARKETING
JULY 31, 2009 [Content, DemandBase] Demandbase: A New Twist In The Lead Management Automation Market
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I’m sure I forgot a few.
NOVEMBER 21, 2011 | IT'S ALL ABOUT REVENUE
[Content, DemandBase] 4 Ways to Make Your Website More Personal
AUGUST 30, 2010 | FUNNEL FOCUS
[Content, DemandBase] Thought Leadership Interview: Sue Hay and Cari Baldwin Expand on Their Demand Generation Trifecta
JULY 31, 2009 | DELICIOUS B2BMARKETING
[Content, DemandBase] Demandbase: A New Twist In The Lead Management Automation Market
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| | FUNNEL FOCUS
AUGUST 30, 2010 [Content, DemandBase] Thought Leadership Interview: Sue Hay and Cari Baldwin Expand on Their Demand Generation Trifecta
CD: Your Tip 5, “The Website is the Lead Generator,” talks about the need to ensure your website is providing education-rich content. the marketing and sales teams drive prospects to specific landing pages that provide education-rich content and with the aim of converting their status from either cold or unknown to warm. Trust between teams is also essential.
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