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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

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Why a Single Source of Truth Is a Huge Deal

Full Circle Insights

The idea was that if all relevant data could be consolidated in (and accessed and edited from) a single repository, it would break down data silos and eliminate errors that are introduced when multiple versions of a dataset are maintained and edited in separate locations. Get Everyone on the Same Page. Build vs Buy Marketing Analytics.

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Get Clarity on Your Customer’s Journey

Full Circle Insights

The Journey Explorer combines all the digital and non-digital touch details into one easy-to-use, dynamic page, all right inside Salesforce. At the top of the page, you’ll find a Journey Summary that gives you an overview of the Contact, Opportunity, digital, and non-digital touches. Content Optimization Reference Sheets.

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Top 3 B2B Marketing Metrics: Individual vs. Account Based Marketing

Full Circle Insights

For marketers using an ABM strategy, the volume metric describes activation, providing insight into the number of target accounts that are actively engaging with campaigns via activities like website content downloads. Cost of Not Implementing Marketing Performance Management. Content Optimization Reference Sheets. Six months?).

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Top 5 ways marketers can defend the spend in 2021

Full Circle Insights

2 – Make sure sales and marketing are on the same page. This would mean taking a look at your lead management process and looking at volume, velocity, and conversion rates to see where you can optimize quickly. One way you can proactively optimize for planning is by looking at the sales to lead handoff. .

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Architectural Choices: Connecting Clicks to Sales in a Digital Environment

Full Circle Insights

But they need a way to pull all the relevant data together to manage it effectively. We’ve discussed why it’s so important for marketing and sales to be on the same page, and why a single source of truth about data is necessary to align the two teams. Cost of Not Implementing Marketing Performance Management.