DemandBase

MARCH 23, 2020

At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively. Just because these conferences are shut down, it doesn’t mean that professional development must stop, particularly when so much content is now online. Many other vendors are doing the same.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

DemandBase

JUNE 25, 2020

More choice in what content to consume, which clothes to wear, which of the 25 new genres on Spotify to listen to, and what coffee to drink, whether a double caramel macchiato, a vanilla latte, or a triple espresso. I often tell Demandbase customers that the average attention span of an internet user is about a nanosecond.).

Advertisements 75

Advertisements Advertising Top of Funnel Practices 75

Modern B2B

AUGUST 14, 2023

Generative AI – the content engine This is the AI space where mass adoption is taking off, with usage leaping ahead of a decent understanding of the risks and opportunities – creating and refining content using algorithms.

DemandBase 52

DemandBase Enterprise Management B2B Peer-to-peer 52

DemandBase

MARCH 10, 2020

We invest in display advertising, PR, SEO, SEM, content, and various social channels. Our next, and arguably larger challenge is to deliver better, more relevant site experiences in order to get our prospects and customers to engage with us—to keep coming, stay longer, and more actively engage with our offers and content. Start Simply.

DemandBase 52

DemandBase Account Based Marketing SEM ABM 52

Only B2B

JULY 28, 2023

Unlike traditional marketing approaches, ABM focuses on individual accounts, personalizing campaigns and content to resonate with specific prospects. Personalized content, such as custom landing pages and tailored email sequences, significantly improves the likelihood of conversion.

Marketing Qualified Leads 62

Marketing Qualified Leads Account Based Marketing Lead Ranking Sales Qualified Leads 62

DemandBase

MARCH 12, 2020

They curated this gorgeous landing page to showcase every aspect of their presence at the event—from their speaking session, booth, and who from the company you could meet with onsite. Besides the hot line up of ABM sessions from SAP, RingCentral, SiriusDecisions, and Demandbase —there was chatter of it everywhere.

B2B Marketing 52

B2B Marketing Account Based Marketing DemandBase Peer-to-peer 52

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. 2011 B2B Website Demand Gen Survey Results, DemandBase/Focus.com. The State of Content Marketing, Outbrain.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Martech

MAY 3, 2023

Your customers feel this way when you put a demo CTA (call to action) at the end of every content you distribute. They may have landed on your site to learn more about marketing automation software and are nowhere near the final stretch to the demo request. Incorporating both hard and soft CTAs into your content is essential.

Top of Funnel 98

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 98

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015. B2B Marketing Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Valasys

OCTOBER 5, 2018

They introduced new content creation, sales tools, and auditing capabilities with the main aim of streamlining marketing and sales processes and boosting conversion rates. With the addition of powerful new content creation, sales tools, and auditing capabilities, we are continuing to set the industry standard for marketing automation.”.

Eloqua 76

Eloqua Lead Gen Marketing Automation Services Paid Search Agency 76

Martech

APRIL 25, 2023

The situation has put a strain on management resources and forced a lot of seasoned marketers back to completing entry-level tasks, especially in areas like content production — rather than strategic planning or performance optimization. “The ideal MOps team is structured like a pyramid.

Marketing AI 99

Marketing AI Allocation Top of Funnel Planning 99

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Seth Godin.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015. B2B Marketing Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Digital B2B Marketing

NOVEMBER 15, 2012

Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. This represents a significant investment but, for many companies, the application has been limited to emails and landing pages.

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

Directive Agency

MAY 20, 2020

Regardless, make sure that you address all of these potential customers through your content. For example, they may have downloaded a piece of gated content but did not spend money. Key page visitors. These pages have higher intent (they’re looking at what you’re offering rather than just reading your content, etc.)

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

DemandBase

MAY 29, 2019

They offer highly curated content recommendations – read this next, watch this next, buy this next. The sad reality is most B2B buying experiences are filled with friction like gates, landing pages, and drip email campaigns. That’s a lot of content to consider. TIBCO removed friction and enables content bingeing.

Account Based Marketing 79

Account Based Marketing ABM Psychographics DemandBase 79

DemandBase

APRIL 12, 2020

Especially for B2B marketers who face long sales cycles involving dozens, if not hundreds, of touchpoints, how in the world are we to gauge which particular touchpoint landed the deal? But these sources can include site experiences, field events, content offers, trade shows, and digital advertising, just to name a few.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Account Based Marketing Multi-Channel 66

Outgrow

FEBRUARY 4, 2022

The concept of tracking visits on websites, pricing pages, product pages forms part of first-party intent data collection. This is where interactive content types like quizzes, calculators, chatbots, polls, surveys, and ecommerce recommendation quizzes come to your rescue. . Create more relevant content . IP Addresses.

Intent Data 52

Intent Data Intent Peer-to-peer Outgrow 52

DemandBase

AUGUST 2, 2019

These are some of the things you can start out in your new adventure: 1) Content Curation. What if you could dynamically sift through all your assets to feature the content that is most likely to appeal to that visitor? Go from this typical resource center page: To this resource center page: 2) Dedicated Landing Pages.

Website Personalization 40

Website Personalization Sales Management Top of Funnel CMS Development 40

NuSpark Consulting

DECEMBER 18, 2011

There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. DemandBase has a similar structure. DemandBase integrates with Analytics packages and Salesforce as well, allowing you to track website activity of classifications of companies.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

DemandBase

JULY 29, 2019

In hours you can: Add more context by rearranging content already on the site. Unlike the quick fixes in a personalization platform, it requires page design and web development resources. The post How To: Website Personalization in Minutes, Hours, and Weeks (Part 1) appeared first on Account-Based Marketing – Demandbase.

Website Personalization 45

Website Personalization Account Based Marketing Marketing Websites Personalization 45

Metadata

FEBRUARY 21, 2023

Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce. Additionally, work with your training and development teams on a content strategy that helps your customers grow their skills on your product and be recognized for doing so.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Vidyard

OCTOBER 9, 2014

Through engaging and informative content, that’s how. Okay, so engaging and informative content – no biggie, right? But how do you determine if your content meets this criteria? And that’s where targeted content comes in, or so says Avanish Sahai, Chief Product Officer at Demandbase. Okay, phew!

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

Directive Agency

JANUARY 9, 2019

Create or have existing content that addresses pain points. You may have had a solid piece of content and the perfect buyer personas. The goal with Linkedin should be disrupting the users day while on the platform with a compelling piece of content focused on a problem that your target audience deals with daily.

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45

Unbound B2B

FEBRUARY 6, 2023

Along with creating the right type of content, it is also essential to distribute it effectively. Content syndication that applies ABM can see a revenue growth of 200% and ROI of 300%. Improving cross-team collaboration and communication can help you maintain transparency and ensure that both the teams are on the same page.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

Valasys

JUNE 10, 2019

The top-funnel ABM metrics must highlight whether the target accounts are engaging with on & off-site content. These KPIs are aligned with impactful and engaging website design & action-driven landing pages. The average time being spent on pages can be directly co-related with prospects’ indulgence on the site.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Directive Agency

JANUARY 9, 2019

Create or have existing content that addresses pain points. You may have had a solid piece of content and the perfect buyer personas. The goal with Linkedin should be disrupting the users day while on the platform with a compelling piece of content focused on a problem that your target audience deals with daily.

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Directive Agency

JANUARY 8, 2019

Ability to create or have existing content that addresses pain points. You may have had a solid piece of content and the perfect buyer personas but still weren’t seeing successful campaigns and, rightfully so, got discouraged. Once you know, create a piece of content or use an existing one that speaks directly to that problem. .

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

NuSpark Consulting

APRIL 13, 2012

Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. Paid Search.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Lattice

JANUARY 6, 2016

Why not show your very best content and assets to your highest scoring leads? You may also want to tag your assets (emails, landing pages, etc.) Finally, some products (such as Demandbase) can directly use the predictive scores to show specific ads to your highest scoring leads. Nurturing Campaigns.

Lead Scoring 100

Lead Scoring Lead Ranking Planning DemandBase 100

Rev

MAY 21, 2018

Intent data can include the email opens and clicks of your customers and prospects, the pages your customers visit on your website, the webinars they register for and attend, the e-books they download, their social likes and shares, and similar behavioral activity. First, not all content within a topic has predictive value.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

DemandBase

SEPTEMBER 6, 2019

Your job is to create a higher brand value, fill the customer pipeline, micro-target high-value prospects, personalize messaging, and provide relevant content to deepen customer engagement. It’s a “how-to” primer defining and prioritizing high-value customers with targeted, personalized content, engaging them for the long haul.

Account Based Marketing 40

Account Based Marketing Top of Funnel B2B Thought Leadership ABM 40

Content4Demand

MAY 6, 2020

But at the end of the day, content is what fuels these solutions and these strategies —t he two go hand in hand. As we connect with marketing leaders and guide them through their program execution, we always emphasize the role of content. And content doesn’t just mean long-form assets. They can be created using a smartphone.

Account Based Marketing 44

Account Based Marketing ABM Allocation B2B Thought Leadership 44

Walker Sands

JULY 23, 2019

With ABM, your sales and marketing efforts deliver highly customized content to a small number of very high-value prospects. To deliver super-personalized content directly to your highest-value prospects, you can place native ads in the LinkedIn feeds of your precisely-defined targets. However, ABM execution is easier said than done.

Account Based Marketing 40

Account Based Marketing ABM Top of Funnel Budget Programs 40

Content4Demand

NOVEMBER 13, 2018

At the conference, Canare and Tam introduced the audience to the SiriusDecisions “Tech Stack On A Page,” which is designed to help marketers match business requirements to the potential technology or service provider categories. When Davis started at Calero, he said he had a “nice piece of land” but with a not-so-nice house on it.

Enterprise Management 54

Enterprise Management Work Management Marketing Management Marketing Automation Services 54

Biznology

MAY 29, 2013

This is a classic content marketing play, whereby you provide libraries of case studies, research reports, presentations, archived webinars, blog posts, how-to videos, and all manner of information intended to help visitors learn, and to present yourself as their trusted partner in that task. Sort of like the Boy Scout law.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80