Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next? .*

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

DemandBase

MAY 22, 2019

If you’re thinking “what is this Demandbase ABM Ecosystem and why should I care?” Put simply, the Demandbase ABM Ecosystem is a collection of software solutions that integrate with and complement the Demandbase Platform. So how does a Demandbase client get value from the Demandbase ABM Ecosystem? The post The “Why?”

DemandBase 63

DemandBase Account Based Marketing ABM Marketing Management 63

Contently

JANUARY 31, 2023

We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. It does mean you probably have more AI functionality available than you realized—even in your content marketing technology. But it’s a new year.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Customer Experience Matrix

FEBRUARY 21, 2014

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

DemandBase

MARCH 17, 2020

This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. We built these new offerings to empower marketers, content managers, and data analysts to take control of their data and create tailored campaigns to engage with their customers throughout the buyer’s journey and drive growth.

DemandBase 52

DemandBase Marketing AI Advertising Channels Enterprise Management 52

Webbiquity

FEBRUARY 22, 2022

Per the study, “The most popular collaboration is posting social media content, with 79% of influencers doing this for brands, but only 44% of influencers enjoy this type of collaboration.” Repurpose the content, for example as a blog post (like these answers to tough SEO questions ). On to the lessons of the report.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

SWZD

APRIL 9, 2019

The sixth annual ABM Innovation Summit hosted by Demandbase kicked off with CEO and founder Chris Golec and CMO Peter Isaacson giving an entertaining opening Keynote address. 81% of B2B buyers refuse to fill out forms to gain access to content. The post Demandbase ABM Innovation Summit 2019 appeared first on Ziff Davis LLC.

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

DemandBase

JANUARY 8, 2019

Here at Demandbase, we knew Account-Based Marketing best practices could be applied to paid search so we could continue to focus our digital spend on high-value targets. Use paid search in data-driven ways to highlight great content, increase conversions, and reduce waste. We focused on two strategies. You can do the same.

Account Based Marketing 58

Account Based Marketing DemandBase SEM Paid Search Agency 58

Oktopost

JUNE 20, 2022

Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. This week on Behind the Post, host Olivia Messina asks Caitlin Doyle , Social Media Manager at Demandbase all the right questions. If you’ve spent anytime scrolling a Demandbase feed, you’ve seen their fun, fresh, and engaging social presence.

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DemandBase Youtube Social Media Top of Funnel 125

PureB2B

MAY 1, 2019

PureB2B, an innovator in the B2B lead generation space, has announced a new agreement with Demandbase, the leader in Account Based Marketing (ABM). Now supplemented with Demandbase’s Intent-Data layering , PureSyndication equips B2B marketing and sales teams with actionable lead insights to accelerate the buying process.

DemandBase 48

DemandBase Intent Data Lead Generation Intent 48

Engagio

SEPTEMBER 29, 2023

Ideally, the information should be personalized to their interests, based on where they are in the journey, their persona, and the other content they’ve interacted with. The content will often come over email, but companies also use social, display ads, direct mail, voicemail, or other channels. appeared first on Demandbase.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Here’s how we do it at Demandbase, and it’s gold!

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. ” 6sense and Demandbase may be more expensive, but performance might offset those higher costs. .

DemandBase 89

DemandBase Marketing Attribution Account Based Marketing B2B 89

Customer Experience Matrix

APRIL 1, 2009

I had a nice little chat with DemandBase two weeks ago. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

DemandBase 43

DemandBase Account Based Marketing Personalization ABM 43

Content4Demand

MAY 19, 2020

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. We asked seven top ABM thought leaders for their best tips on how B2B marketers can scale ABM with compelling content, and they shared valuable insights you won’t want to miss. Experts on Scaling ABM. Connecting With Context.

Peer-to-peer 79

Peer-to-peer DemandBase Account Based Marketing ABM 79

Engagio

NOVEMBER 16, 2023

In fact, according to a 2022 Forrester TEI Study, “Demandbase account-based marketing and sales platform delivers a 367% three year return on investment (ROI).” Making the case for ABM (or ABX as we call it at Demandbase) Why budget for ABM? Demandbase can be used to support the evaluation of program effectiveness as well.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Engagio

MARCH 29, 2021

Again if you’re like me, if the content on the landing page is compelling enough, there’s a good chance you’ll engage in even deeper content. (A Intent behavior — how consumers are engaging in first- and third-party content online — is essential to discerning what content is important to them. A marketer’s dream.).

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Engagio

OCTOBER 31, 2021

The post 7 Strategies to Become a Content Shark: Own the B2B Ocean appeared first on Account-Based Marketing – Demandbase.

DemandBase 77

DemandBase Marketing & Strategy B2B Account Based Marketing 77

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. What can be done to change this?

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Engagio

MARCH 6, 2024

This content is password protected. To view it please enter your password below: Password: The post Protected: How to prepare for Chrome’s deprecation of 3rd party cookies appeared first on Demandbase.

DemandBase 48

DemandBase Content 48

Engagio

FEBRUARY 15, 2024

Follow Alexine here , and check out more content from Women in Sales here. We also asked Demandbase CEO Gabe Rogol the most important lessons that he learned from his journey from sales roles to CEO. The post AE to CEO: The Journey appeared first on Demandbase. Run to the biggest business challenges.

DemandBase 62

DemandBase CPA Cost per Acquisition Communities 62

Martech

AUGUST 9, 2023

She writes for a number of publications, including The Guardian, Huffington Post and the Content Marketing Institute. Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.” Before that, he founded Demandbase and practically invented the ABM technology category.

Account Based Marketing 76

Account Based Marketing ABM DemandBase Marketing Analytics Tools 76

PathFactory

JUNE 29, 2023

Stage 1 | Experimental What it looks like: “We have defined key marketing terms (KMT) and want to understand what content really speaks to our organization’s mission and strategic direction.” We have completed a thorough content audit within the past 1-3 months. Conducting a health check of all content assets.

Practices 52

Practices Marketing & Strategy Ideal Customer Profiles Best Practices 52

Engagio

JULY 1, 2021

According to the SiriusDecisions 2019 Portfolio Marketing Study, 86 percent of high-performing organizations have defined target market segments, and 30 percent of high-performing ABM teams are about 30 percent more likely to customize content. A core feature within Demandbase One is Selectors. Why is Demandbase Selectors useful?

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

Engagio

DECEMBER 9, 2020

When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. Instead, you may want to send them candy and flowers—in other words, the content they find useful and delightful that doesn’t require their long-term commitment. ungated content). That’s music to our ears at Demandbase.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

Engagio

APRIL 12, 2024

Using DemandBase to identify prospects who visited the US Open website, IBM was able to find and target over 9500 accounts—triple their usual—with nearly 200 being top accounts, double previous years’ results. Equilar used Demandbase ABX Cloud to consolidate their data, gaining a clearer view of their pipeline.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Martech

DECEMBER 6, 2023

The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. A pixel to track campaign efficiency.

Campaigns 104

Campaigns Account Based Marketing B2B DemandBase 104

DemandBase

JANUARY 27, 2020

How can ABM and the Demandbase platform help you take action when accounts are showing buyer intent? After six months of inactivity, Collin, the Sales Development Rep assigned to the account received notification from the Demandbase Conversion Solution that account engagement was trending onsite. Capitalizing on Anonymous Intent.

Traffic 99

Traffic Account Based Marketing DemandBase Demand Generation 99

Biznology

JANUARY 13, 2022

Organized by Demandbase. September 13-16, Cleveland, Content Marketing World. The masters of modern content marketing. And soldier on. Let’s review the options lined up for 2022, pull together our travel budgets, and keep our fingers crossed. February 8, all virtual, SMART conference. THE Asia-wide event for B2B marketers.

Conference 197

Conference B2B Forrester Marketing Management 197

Engagio

AUGUST 11, 2023

This blog was written by Bob Samuels, Co-founder at TechConnectr to showcase a recent webinar featuring Demandbase CMO Jon Miller In the ever-evolving landscape of marketing, staying ahead of the curve is not just an advantage; it’s a necessity. We hope to see you there!

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Account Based Marketing Marketing AI Webinar Metrics Marketing Strategy 62

ANNUITAS

MAY 31, 2023

Ignite kicked off with a compelling keynote from Demandbase’s Jon Miller about how “the B2B playbook is dead.” By now, we’ve all heard how tools like ChatGPT can be used to create new content, such as blog posts, emails, and marketing materials. But two sessions really brought this new reality to the fore.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Engagio

SEPTEMBER 21, 2022

Intrigued by sales community content? The post 11 Sales Communities That Will Help Level Up Your Career appeared first on Demandbase. Thinking of jumping into one? There are dozens of sales communities available, all with different objectives and opportunities for their respective members.

Communities 91

Communities DemandBase Content 91

Launch Marketing

APRIL 20, 2022

Here are 10 B2B marketing influencers we think are a must-follow for relevant and entertaining content to help you improve your marketing strategy. . MarketingProfs Ann Handley Chief Content Officer, MarketingProfs . jonmiller Jon Miller Chief Marketing Officer, Demandbase .

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Engagio

JANUARY 24, 2024

We talk about how people respond to our content and what we can bring in in terms of demand. Aaron: Companies are going to find ways to build awareness first through inbound content that’s engaging, maybe a little funny, but also educational. For us, and Demandbase, we sell to sales and marketing teams.

B2B Sales 62

B2B Sales Tactics B2B Marketing Marketing Strategy 62

Martech

APRIL 4, 2024

As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. We launched LinkedIn CTV to help our customers continue to reach and engage new audiences across streaming television content.” Why we care. Building on video.

Linkedin 65

Linkedin Paid Search Agency Ads Campaigns 65