Digital B2B Marketing

NOVEMBER 15, 2012

Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. Disclosure: Demandbase is a client of my employer.] The real value is in the rules and logic used to deliver the right message at the right time.

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

Digital B2B Marketing

MARCH 25, 2013

Buy your keywords in the text of articles on news and content sites. Providers: Bizo, Demandbase, Neustar. You can also include competitors products that may be restricted in traditional search. Providers: Simpli.fi, Chango, Fetchback. InText Ads. Providers: Vibrant Media, Kontera. Use Your Own Audience Data. Company Targeting.

Advertisements 100

Advertisements Advertising DemandBase B2B 100

Digital B2B Marketing

OCTOBER 17, 2016

Sure, we talk about a buyer journey or about carefully mapping content. We are scoring leads high if they consume a lot of content and we are optimizing our program to increase lead scores and content consumption. Serial content consumers. Only score meaty content. But at the end of the day, what are we doing?

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Webcast 100

Digital B2B Marketing

JANUARY 20, 2014

Yes, B2B marketers are doing a few things well when it comes to using data: B2B marketers are increasingly adopting marketing automation and using past behavior to deliver more relevant content. Your site and content represent a tiny fraction of the time your prospects spend online. Potential providers: Demandbase , Insightera.

Reachforce 100

Reachforce B2B Marketing DemandBase Planning 100