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Customer Experience Matrix
JULY 29, 2008
I’ve been pondering recently how to classify demand generation systems. What was I writing about? Right--classifying demand generation systems. Large firms may also demand an on-premise rather than externally-hosted solution, although this is becoming less of an issue. But it could, and should, be handled more carefully.
Customer Experience Matrix
NOVEMBER 18, 2009
One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. The table below presents a reasonably comprehensive list of demand generation (a.k.a. I'll be flying cross country to attend, so you could too.)
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Customer Experience Matrix
APRIL 5, 2009
Demand generation systems are in that second stage. CEO and co-founder Brian Giese had extensive experience in business sales and marketing and with existing demand generation systems when he began developing True Influence two years ago. These are not yet standard features on most demand generation products.
Customer Experience Matrix
NOVEMBER 6, 2009
Summary: As marketers add more content to meet needs throughout the purchase cycle, they must work harder to ensure prospects actually read it. One of the emergent themes at Tuesday’s session of the B2B Marketing University was the growing importance of marketing “content”. This isn’t really a contradiction.
Customer Experience Matrix
AUGUST 27, 2015
It's an interesting piece of news but I'm personally disappointed at the timing because I have been planning all week to write a post about the relationship between predictive analytics and account-based marketing (ABM). Two of the vendors described using their systems to select which content to send to specific accounts or individuals.
Customer Experience Matrix
AUGUST 5, 2014
But the elation lasted about two minutes, since I then had to write a press release announcing it. The challenge with that is you need a “news hook”, meaning something that gives reporters a reason to write about your story. But finding clever insights on demand is still tough. Houston, we have a pattern.
Customer Experience Matrix
APRIL 13, 2017
I’ve been meaning to write about them for some time but when we finally connected late last year they had a major launch coming this April, so it made sense to hold off a little longer. Users can also add other first- and third-party data through file uploads, by monitoring real-time data streams, or by querying external sources on demand.
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