Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

Facebook 97

Facebook Digital Asset Management Tools Brand Identity 97

KoMarketing Associates

NOVEMBER 3, 2020

New research suggests that prior to the COVID-19 pandemic, marketers expected their marketing budgets to grow more than their demand generation budgets. However, statistics now favor demand gen budget growth as the pandemic continues to unfold. Content Marketing and the COVID-19 Pandemic.

Marketing Report 267

Marketing Report Activities Demand Statistics 267

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. But that’s exactly the kind of information buyers want.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Content Standard

NOVEMBER 18, 2022

Subscribe to our monthly newsletter , Content & Context, to receive more insights and updates on the content marketing world from Skyword CEO, Andrew C. Because, at the end of the day, his team is responsible for creating the entire library of personalized, modularized content that the platform needs available to do its job.

Marketing AI 111

Marketing AI Demand Paid Search Agency Content 111

Brandpoint

AUGUST 17, 2022

In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance. So, how do you know when to publish your sponsored content campaigns? And this is where sponsored content become relevant for PR agencies.

PR 90

PR Paid Search Agency Distribution Thought Leadership 90

KoMarketing Associates

SEPTEMBER 9, 2021

Shaped By recently published its “Perspective 2021” report, and statistics showed that over the last 12 months, enterprise marketers have had the most demand generation success with social media (46%) above all other channels. in particular, social media (32%) has also been the top channel for demand generation over the last 12 months.

Social Media 207

Social Media Demand Social Marketing Media 207

Brandpoint

OCTOBER 12, 2020

In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance. So, how do you know when to publish your sponsored content campaigns? And this is where sponsored content become relevant for PR agencies.

PR 139

PR Distribution Paid Search Agency Content 139

Martech

FEBRUARY 5, 2024

Interactive webinars add on-demand functionality Our schedules can get in the way of attending live events, but this is no longer a blocker for interactive webinars. Thanks to the January updates, on-demand webinar functionality is now available. See an example of the dashboard in Adobe Docs. compatibility.

Webinar Metrics 102

Webinar Metrics Demand Marketo API 102

KoMarketing Associates

AUGUST 3, 2022

As the B2B buyer journey continues to evolve, new research is shedding light on the importance of content for marketers looking to meet the demands of customers and prospects. Furthermore, most B2B buyers (84%) stated that winning vendors have provided content that made a significant impact on their purchasing decision in the past.

Relevance 232

Relevance Marketing Report B2B Marketing Content Marketing 232

Marketing Insider Group

APRIL 17, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). The rub is that the best SMEs are also usually the busiest people in your company, with many demands on their time. Tell them where you will publish the content, the campaign it supports, and the expected marketing outcomes.

SME 310

SME Tips Content Marketing Work Management 310

Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. But there isn’t a one-tool-fits-all-your-needs available in the market: you still have to pick your demand gen battles.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Marketing Insider Group

JUNE 12, 2023

Good content will nudge the needle on your business’s visibility. Remarkable content changes lives and earns you loyal followers. For example, a recent study showed that educational content made buyers 131% more likely to purchase from the publisher. Learn the tips and tricks to creating remarkable content.

Content 233

Content Act-On Viral Marketing Fulfillment 233

ConvertKit

MAY 18, 2021

A good place for us to start is to understand that there are two main book printing options for self publishers. You can either work with a print on demand service or a third-party printer. Why choose print on demand books for your self-publishing. partnering with services for print on demand books will be a no brainer.

Demand 52

Demand Fulfillment Custom Publishing Amazon 52

Oktopost

JUNE 14, 2021

For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. What Is Demand Generation? Demand generation involves an array of techniques used to enhance the exposure of your brand.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Learn what creating content like a journalist really means and discover our best tips on how to do so.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Liveintent

NOVEMBER 25, 2020

The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. Publishers’ first-party data is rising as the heir-apparent to third-party cookies.

Media 125

Media Advertising Agencies Curation Ad Exchange 125

ClearVoice

OCTOBER 26, 2022

Creating high-quality content is only the first step in creating a powerful demand generation strategy. Regardless of how good your content is, it’s only effective if it reaches your target audience. This is where demand generation tactics come in. Best practices for an effective demand gen campaign.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

KoMarketing Associates

MAY 4, 2022

As B2B marketers look for more impactful ways to resonate with their customers and prospects, new research indicates that content may be the key to making a lasting impression. About 19% claimed they consume between five and seven pieces of content, and 11% said they consume more than seven pieces.

Marketing Report 246

Marketing Report Purchase B2B Marketing B2B 246

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. Although demand generation and lead generation aren’t the same, they do go hand-in-hand. What is social media demand generation? However, not all content is created equal.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. Quantifying content marketing is a standard part of determining its performance. So, how are you quantifying content marketing? How and what you measure should align with the goals in your content strategy. Image: Demand Metric. Image: CMI.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

KoMarketing Associates

APRIL 21, 2022

As B2B marketers continue to produce a wide array of content, new research indicates that the consumption of B2B content has steadily risen over the past year. Among the most requested types of B2B content were eBooks (43.28%), guides (8.84%), and cheat sheets (8.74%). hours to consume the B2B content they requested last year.

Personalization 218

Personalization B2B Content B2B Marketing 218

Square 2 Marketing

DECEMBER 7, 2021

One thing we learned in 2021 is that content remains critical to any demand generation or inbound marketing effort. The more you publish, the more leads you generate. But what we also learned is that you need to create content at scale, and that remains elusive for many businesses running demand generation strategies.

Demand Generation 84

Demand Generation Demand Activities Generation 84

Scoop.it

JULY 5, 2022

As the world of content marketing becomes ever more competitive, the types of posts you publish can significantly impact both your rankings and your conversion rates. . Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals. Supplement Written Content with Video.

Rules 102

Rules Top of Funnel Content Marketing Tips 102

Oktopost

MAY 30, 2023

We don’t need to remind you of the benefits of consistently posting quality content to social media, particularly when it comes to getting ahead of the competition. Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1. The solution? The solution?

Social Media 84

Social Media Enterprise Management Media Work Management 84

SmartBrief - Marketing

JULY 12, 2023

For publishers looking to monetize their content, this can bring a host of challenges, as their primary source of income is put at risk. Next, you need to know your content. In knowing both your audience and your content, you can determine the best strategy to provide a greater array of offerings.

Adsense 52

Adsense Advertising Agencies Custom Publishing Advertisements 52

Oktopost

JULY 6, 2023

Yep, that’s right, every tweet about American Idol, every mirror selfie, every Boomerang of a Vanilla Bean Crème Frappuccino, and every think-piece published to LinkedIn is part of the big, shining ball of social media around which everything else revolves. Your marketing team is in charge of your social media publishing strategy.

Social Media 62

Social Media Lead Generation Lead Scoring Lead Ranking 62

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. They will consume content, but only if it’s valuable to them. Quick Takeaways.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Zoominfo

SEPTEMBER 24, 2021

Source: High Growth Study 2021, published by the Hinge Research Institute. Email sequences that remind prospects of upcoming meetings, deliver personalized content, or send documents to sign. That gap has led to pent-up demand from sales teams who need technology’s help, says Henry Schuck, founder and CEO at ZoomInfo.

Demand 130

Demand Automation Work Management Marketing Management 130

Biznology

NOVEMBER 13, 2017

How can publishers take back leadership from the tech giants, Google and Facebook ? Exponential growth publishing switches the paradigm from “corporate-first” to “people-first.” Immediate on-demand expectations are transforming consumption, including shopping, media, entertainment, messaging, and information. Publishers win.

Custom Publishing 143

Custom Publishing Mobile Advertising Marketing AI Amazon 143

Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. Additionally, The Forecast is allowing Nutanix to optimize digital marketing efforts (leads) by re-targeting demand generation offers to Forecast site visitors.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. It is a top tactic.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

ANNUITAS

FEBRUARY 13, 2024

There is no question that conventional wisdom — and an overall trend for the last few years — has leaned towards less ‘content gates’ in GTM programs – i.e., offering more content un-gated. How did we get so burned out on content gates? These trends are breathing new life into content gates.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Multi-Channel Differentiation 130

Content Standard

APRIL 16, 2024

Marketers are working to adapt and modernize their search strategies with an emphasis on intent, contextual signals, and content diversification. The role of AI in SEO content creation Amidst the resurgence of SEO, organizations must take a fresh look at their approaches to planning, creating, and managing SEO content.

Marketing AI 102

Marketing AI SEO Lead Scoring Lead Ranking 102

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It’s why I wrote my first book The Content Formula. Content Marketing is the about building measurable business growth. Everyone inside the business creates content.

ROI 317

ROI Content Marketing Digital Asset Management Business 317