Industrial Marketing Today

DECEMBER 7, 2010

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Why is lead nurturing important? What is lead nurturing?

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

PathFactory

JUNE 29, 2020

To achieve this, I want to introduce you to a tactic that will garner more repeat engagement from the leads you’ve generated from any channel. Using this method, we were able to encourage our most engaged leads to come back to our content for an additional 183% more engagement. How we got 183% more engagement.

Campaigns 52

Campaigns Marketo Sales Qualified Leads Lead Scoring 52

Adobe Experience Cloud Blog

JANUARY 2, 2013

by Dayna Rothman Relevance is the key to creating content for demand generation that impacts lead generation , lead nurturing and lead scoring. Relevance does not only mean writing a paper that is only useful to someone who wants to buy your product or service. Content Mapping. Buying Role.

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Demand Generation Demand Generation Agencies Buying Cycle 48

Adobe Experience Cloud Blog

JUNE 13, 2011

by Jon Miller Last month I participated in a webinar on Adding the Human Touch into Your Lead Nurturing with Brian Carroll, author of Lead Generation for the Complex Sale and the “godfather” of lead nurturing. Q: What marketing metric(s) should I use to capture lead nurturing effectiveness?

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Lead Nurturing Sales Management Top of Funnel B2B Sales 48

LeadSloth

AUGUST 17, 2009

Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Both books show how you can increase sales by nurturing all leads, from inquiry to opportunity. Heck, why not nurture customers too? that is one of the great suggestions in Marketo’s book).

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

Ambal's Amusings

MAY 27, 2010

Is less better than more when it comes to content? Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? What kind of content is most useful in each phase of the B2B marketing cycle? Content has a job to do.

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B2B Marketing Content Marketing B2B Planning 100

The Point

FEBRUARY 14, 2012

A client asks: “If we’re planning on using a particular white paper as part of a lead generation campaign, or even for lead nurturing , is it a good idea to remove that same content asset from our main Website? I’m concerned about people bypassing the campaign and just downloading the paper from our site.”.

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Landing Pages Marketing Websites Campaigns Lead Nurturing 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

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Emarketing Marketing Automation Services Manticore Marketing Management 100

Adobe Experience Cloud Blog

OCTOBER 14, 2010

You’ve created a new white paper. It’s time to do more with less effort, and get the most out of every piece of content you create. In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. Ann Handley.

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Content Marketing Lead Nurturing Webinar Metrics Marketo 48

The Point

JULY 21, 2016

For example, Marketo users might see links that reference something that looks like: mkto-af53353.com.) It’s a common fallacy, as with martech in general, that simply the act of implementing marketing automation breeds success, and that the technology alone renders all other factors – content, offer, creative, etc. irrelevant.

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Marketing Automation Services Marketing Automation Sales Management Automation 80

The Point

JUNE 20, 2012

lead nurturing) or when you want to segment emails by product line or target audience. Include a placeholder for an offer image – a simple cover image for downloadable content like white papers, a screen shot for videos or demos or free trials, or a speaker photo for online events. Use sidebars.

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Template Tips Landing Pages Marketo 100

Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. Jon shares his thoughts on content marketing, lead nurturing, social media, and lead generation responding to your questions that were unanswered during the live webinar.

Top of Funnel 48

Top of Funnel Marketing Qualified Leads Lead Nurturing Buying Cycle 48

WebMarketCentral

AUGUST 4, 2009

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. The guide itself is well-researched, clearly written and highly practical.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

Adobe Experience Cloud Blog

FEBRUARY 4, 2010

Today, Marketo launched a fun interactive game called You Don’t Know Jack about Online Marketing. There has been lots of great feedback, but we have received a few questions about why we’d create this online marketing quiz. This effort doesn’t directly generate leads, and doesn’t require registration to play, so why create this game? .

Online Marketing 48

Online Marketing Peer-to-peer Lead Nurturing Marketo 48

Ambal's Amusings

FEBRUARY 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

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Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Adobe Experience Cloud Blog

DECEMBER 3, 2009

Some of the top highlights I pulled from the tweets include (plus a couple comments on how to learn more): Focus on content and match it to buyer personas (Looking to do this? Check out our Definitive Guide to Lead Nurturing which provides you a worksheet to map this out). Here is my cool paper on B2B Mobile Email Marketing ).

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B2B Marketing Buyer Personas B2B Lead Scoring 48

Adobe Experience Cloud Blog

APRIL 1, 2011

I’d like to share some of the webinar promotion techniques we’ve used at Marketo, our top 5 ways to increase webinar attendance. One of the biggest differences between a live webinar and a recorded one, or other media like white papers, is the ability to actually interact with the expert. Scarcity drives demand.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

The Point

JANUARY 25, 2012

Information offers (white papers, ebooks, information kits) often work best because they appeal to prospects across a broad segment of the selling cycle. Remember, it’s not the company you’re selling, or the product, it’s that white paper or video or Webinar the prospect gets when he or she fills out the form. Sell the offer.

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Landing Pages PPC Paid Search Agency Tips 100

Adobe Experience Cloud Blog

DECEMBER 7, 2009

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. He discusses best practices for elements such as linking, drop down menus, content and tabs in order to improve customer experience on websites. The Definitive Guide to Lead Nurturing.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing & Strategy Marketing Strategy 48

Ambal's Amusings

DECEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

I learned the right way fast, becoming a demand generation machine!). The problem with this kind of mindset is that more leads does not equal more deals. For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. Don’t worry.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

thePoint

MAY 25, 2018

Building a strong internal network of advisors, content providers, and advocates (you are going to need those!) Recruit them as people that you can run ideas past or include in workshops around strategy/messaging/content. Content providers – I’m going to save this one for a later discussion on content. Content Creation.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Adobe Experience Cloud Blog

MAY 13, 2009

This messaging should then be incorporated into lead generation efforts, white papers, success stories, sales collateral and sales tools. Lead generation, lead management and. lead nurturing. The last thing salespeople need is a stacks of unqualified leads to chase after. Tough questions.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Work Management Marketing Management 48

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Brian Carroll's blog B2B Lead Generation Blog. Get Content.

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Demand Generation Agencies Demand Generation Demand B2B Marketing 100

The Point

JANUARY 6, 2014

It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Measuring opens and clicks may tell you something about email performance, but it says nothing about the impact that email campaign had on qualified leads, or opportunities, or revenue. Improve campaign measurement.

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Demand Generation Agencies Demand Generation Demand Autoresponders 100

The Point

AUGUST 6, 2012

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. Surprising? Infographics?

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Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100

The Point

APRIL 16, 2014

Marketo announced an open ecosystem platform strategy. • Again, this has less to do with managing the software per se, and much more to do with developing the campaigns, programs, strategies, and content that are the fuel for a successful deployment. TR) Marketing Automation drives a need for a significant amount of content.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 100

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Valasys

DECEMBER 2, 2019

Therefore, we have compiled the ultimate list of resources for B2B marketers to help them with budget constraints, creative demands, channel decisions & most importantly, to attract, engage, target, convert, delight & retain – the ideal persona. B2B marketing is very different from marketing to individual customers.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

The Mx Group

AUGUST 1, 2018

Whether you are researching meaningful facts and stats, seeking inspiration for new content or simply looking to keep up with the latest trends, here are ten B2B marketing resources and tools I recommend: 1. Marketo is a SaaS platform designed to help B2B organizations automate and measure marketing engagement, tasks and workflows.

Resources 79

Resources B2B Marketing Marketing Automation Services B2B Thought Leadership 79

PathFactory

JULY 3, 2019

Sameer Khan: I think there are lots of amazing things that are happening today in the content world in terms of how marketers are using content, how people are getting beyond the basics of the content and starting to utilize content across the entire journey of the customer. They matched my demand with supply.

Top of Funnel 61

Top of Funnel Marketing Funnels Paid Search Agency Lead Ranking 61

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Seven Lead Nurturing Tools and Resources.

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Conversica

MARCH 12, 2019

With technologies like Bizible from marketo or Datorama from Salesforce. For 2019 marketers trying to break the status quo, my belief is they’ll be changing how they approach content and the buyer journey by focusing on more video for human to human marketing and selling. Vin Gaeta, Director of Strategic Partnerships, IMPACT.

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Advertising Agencies Trends Ideal Customer Profiles Lead Ranking 69

Adobe Experience Cloud Blog

MARCH 14, 2015

Here’s the bad news: there are no silver bullets or easy 3-step magic white papers for how to transform your company into a modern marketing giant (sorry!). Commit to a healthy balance between lead generation and lead nurturing : Do you have to fill your funnel with targeted, permission-based, opted-in leads?

CMS Development 48

CMS Development Lead Ranking Advertising Agencies Tips 48

Hinge Marketing

DECEMBER 29, 2015

Well known marketing automation platforms (MAPs) you’ve probably heard of include: Pardot, InfusionSoft, HubSpot, and Marketo. Also, the email that follows up after the webinar requesting feedback or offering you more content is also marketing automation. Demand Gen Report ). Marketing automation tools are too expensive.

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Marketing Automation Services Marketing Automation Automation Tools 48

Adobe Experience Cloud Blog

MARCH 9, 2011

The human touch enhances lead nurturing. Whether or not leads are sales-ready, SDRs can nurture relationships with each interaction. By talking with more leads, you can offer personalized thought leadership and value around a lead’s individual pain points, and cultivate future demand.

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Sales Qualified Leads Lead Ranking High Quality Lead Lead Scoring 48

Hinge Marketing

JULY 6, 2022

High-growth professional services firms rely on inbound lead generation techniques more than any other kind. But many firms haven’t gotten the message and are still slow to adopt the digital and content marketing tactics that attract modern buyers. Inbound leads are typically easier to close. Search Engine Optimization.

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Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141