The Point

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How to Calculate Demand Gen Budget: A Rough Guide

The Point

Budgeting season is here again, and demand marketers are not immune. How big does your demand gen budget need to be in order to support your organization’s revenue goals in the new year? SEM, Webinars, content syndication) so using MQLs allows for a more even playing field. What do these budget numbers not include?

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Improving Demand Gen Performance with CRO

The Point

One way to increase marketing ROI in a “do more with less” economy is to integrate Conversion Rate Optimization (CRO) into demand gen strategy and planning. Increasingly, however, it’s being leveraged as an effective, affordable way to maximize campaign performance across a range of different demand generation channels. Offer Appeal 2.

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How to Approach Demand Gen in Challenging Times

The Point

Even then, we’re having many conversations on how clients should approach demand generation strategy in the coming weeks. How to Approach Demand Gen in Challenging Times #B2B Click To Tweet. Consider shifting net new investment to inbound strategies: SEM, paid social, content syndication. Photo by Tim Mossholder on Unsplash.

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6 B2B Demand Gen Predictions for 2020

The Point

I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation. I see video content taking its seat at the top. My personal demand gen predictions? – Anne Angele, Director of Technology & Marketing Automation. “I

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Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. IMPACT : Use ABM strategies to deliver personalized, relevant content to specific buying roles within large accounts.

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Report: Why Demand Marketers Should Expand their Focus Beyond the Lead

The Point

Content marketing is dead. * Today, ABM is a very real and effective way of driving demand, but even its most fervent disciples would acknowledge that, at most companies, ABM co-exists with other strategies rather than having replaced them altogether. If we’re to believe the experts, the following is true: * Email is dead.

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5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand

The Point

Even as demand generation activity begins to pick up, most marketing budgets right now remain tight, and so B2B companies are looking for creative, low-cost ways to drive demand. Optimize post titles for search and engagement (and re-title older content if you need to.) Include links to gated content.

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