LeadSloth

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Demand Generation Blogs Continued

LeadSloth

In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. This blog provides a strategic perspective on the demand generation process.

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Genius Marketing Automation Blog Posts

LeadSloth

Demand Generation Best Practices. Demand Generation Metrics 101. 7 Simple Steps to Get Started with Content Marketing. Tips for Creating Better Lead Nurturing Content. Tags: Demand Generation Email Marketing sales 2.0 Are You Ready for Marketing Automation? Not Ready for Marketing Automation.

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Top-10 Marketing Automation Blogs

LeadSloth

BTW 1: Some of these blogs are more about lead generation, demand generation or inbound marketing, so maybe the title of this blog post is not ideal. Ardath is a talented independent marketing consultant who writes about using content to engage with prospective customers; she really gets Marketing & Sales collaboration.

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MarketingSherpa’s Email Summit 2009

LeadSloth

It is focused on advanced email strategies, which is an important part of the demand generation process. The focus is on list- and trigger-based emails and on landing pages, rather than on the full Lead Management Automation functionality. Leveraging user-generated content. Email Analytics. Email design.

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7 Reasons Why Marketing Automation Projects Fail

LeadSloth

Also, lead scoring only works if you know who you want to target. No Interesting Content. For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on. Even more: the content should match the phase in the buying process, from awareness to validation.

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What is the ROI of Lead Management?

LeadSloth

For each stage and role you need to have optimized content. Their best practices are useful for any demand generation practitioner, and are not tied to one particular marketing automation system. Tags: Demand Generation engage b2b lead management lead nurturing lead scoring marketo roi silverpop workbook.

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Finding Untapped Revenue in Your Marketing Database

LeadSloth

Create Content That Your Audience Needs. Several of the leading marketing practitioners and consultants have written chapters on topics ranging from sales & marketing collaboration to conversion optimization and content marketing: Jill Konrath : Candid Letter from Sales to Marketing. Know All About Your Audience.

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