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Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor

Top Rank Marketing

rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced. Rival IQ Google Ads Editor version 2.5

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Integrations: Let you integrate the link shortener with other tools in your marketing stack. For example, Bitly integrates with Sprout so you can embed shortened links directly into your content during the social media workflow. And every link is encrypted with HTTPS to guard against eavesdropping or third-party tampering.

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The Pros and Cons of Investing in a Mobile Publishing App

Hubspot

Reading on mobile devices has skyrocketed, opening up a world of opportunities for publishers and advertisers looking to hedge big bets on small screens. Advertisers and publishers alike might be in trouble if they don’t step back and reassess their mobile strategies. The Pros of Building a Dedicated Publishing App.

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Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark Consulting

Here are the 10 key reasons you need a blog, and why you need it updated frequently with quality content. Blog readers and search engines like content fresh on your website, which means that you need to constantly update the content on your website. Blogs are an ideal medium for fresh content. Download our white paper….).

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Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark Consulting

Here are the 10 key reasons you need a blog, and why you need it updated frequently with quality content. Blog readers and search engines like content fresh on your website, which means that you need to constantly update the content on your website. Blogs are an ideal medium for fresh content. Download our white paper….).

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Should I Host My Content on a Microsite, Subdomain, or Subfolder?

Content Standard

Did you know that where brands host their content is just as important as the content itself? I can’t tell you how many brands give so little thought behind where their content lives—they generate amazing content but host it in the wrong place, alienating people who would love to consume it. Microsite.

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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? Need Content? What exactly is “Web 3.0?&#