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How to adapt your marketing for the new era of data analytics by Salesforce

Martech

Last year, 83% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 68% in 2021. What gets measured, gets done,” said Erika De Haas, vice president of marketing communications at Sobeys. “As Watch the free demo Originally published on Salesforce.com on September 27, 2023.

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Technical SEO 101: 8 Methods for Improving Technical SEO

seo.co

Having a beautiful website with amazing content is important, but won’t make your site rank well in the search engines unless you’ve properly implemented and optimized technical SEO. In other words, the visual and content aspects of your website make your visitors happy, while technical SEO makes search engines happy.

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How to improve marketing ROI with clean data

Martech

A study published by Zoominfo found that 94% of businesses suspect their customer data is inaccurate. Things like missing data, bad or old data, siloed data over to the side, duplicates spanning across multiple systems.” It helps organizations make better decisions for their customers and, in turn, increases ROI.

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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Table of Contents. + 9 black hat content marketing tactics to avoid. + Publishing videos to YouTube just to create backlinks. + Duplicate content. + Scraping content. + Black hat tactics waste time and money while putting your entire site at risk of being de-indexed and/or blacklisted entirely.

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January 2020 30/30: Two Major Updates and Other Fun Stuff to Kick Off the Roaring 20s

Conductor

If you haven’t seen it already, check out our latest 30/30: 30 Mins on the Last 30 Days in Search, Social and Content webinar posted on January 30th, 2020. The first was a blow to a lot of publishers we follow, and the second had people freaking out as they saw their average rankings plummet in Google Search Console.

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. You can’t evolve your content strategy without engaging with your niche-specific communities in the first place.

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How to clean up a cluttered website? Content analytics is the answer

Biznology

And duplicate content is ever more problematic. That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. You use the research to build your content strategy and information architecture.