Email Lists: Should You Rent or Buy?
The Point
DECEMBER 16, 2011
Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. A co-branded email is so-named because the email will be “from” the list owner (typically a publisher) but 100% of the email content itself will be the advertiser’s. Cost is around 65-70 cents per name.
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