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7 not-quite-predictions for marketing technology in 2016

chiefmartech

There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). ” And there are some really fascinating possibilities for applying interactive content in sales/marketing alignment too.

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How to ABM Like a Boss (Part 2): Establish an ABM Team

Engagio

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. I will only hire someone to work directly for me if I would work for that person.” – Mark Zuckerberg, Facebook. Ongoing management of data (de-duping, enriching, etc.).

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How to Sell a Product Without Sounding Salesy

ConvertKit

Did you sign up for something and later realize it had been through an undisclosed affiliate link, so you felt duped? An effective strategy for day-to-day affiliate marketing is to sprinkle affiliate links throughout new or existing content as you go about your regular business process. Creating beginners content. Cheat sheets.

Product 93
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Strategy-changing B2B and Professional Services Insights from 14 Visible Experts – Part 2

Hinge Marketing

Scott Brinker, VP, Platform Ecosystem at HubSpot & Program Chair of MarTec: “When it comes to marketing technology we have gone from ‘suite versus best-of-breed’ to open platform ecosystems with certified apps/tools that are designed to plug into the platform for actions such as influencer marketing, database record de-duping, and so much more.

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Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab

Online Marketing Institute

Comment activity also jumps dramatically: Users have more time and attention to devote to content on the weekend, even if the content isn’t fresh, and fewer distractions compete for attention. On Facebook, Zarrella says, the effect is even more pronounced: Facebook participation on weekdays is infinitesimal in comparison. (He