writing 
Customer Experience Matrix
JUNE 22, 2011
The platform fills the center of Adobe’s three-part corporate mission to “make, manage, and measure” digital content and experiences. The other two pieces were already in place: “make” is Adobe’s original content creation business, while “measure” is Omniture Web analytics. This is certainly an advantage.
Customer Experience Matrix
FEBRUARY 4, 2010
If I were feeling particularly tendentious, I could argue other data in survey supports my claim that digital marketers are relatively disinterested in personalization. But the actual question asks about email, display advertising and onsite content personalized " based on individual online behavior ”. database) marketers and Web (i.e.,
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Customer Experience Matrix
JANUARY 31, 2010
This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management. The same rule-building interface is used for content selection rules, segmentation queries, and lead scoring.
Customer Experience Matrix
FEBRUARY 2, 2016
It also uses matches created elsewhere such as lead IDs used to synchronize CRM and marketing automation data or cookie IDs imported from Google Analytics. Imported data includes contacts, funnel stages, campaigns, channels, revenue, and content. The matching happens at both the contact and account level.
Customer Experience Matrix
FEBRUARY 23, 2011
Yesterday's acquisition of AssetLink by SAS has prompted me to finally write about MarketingPilot , a vendor I've been following since its launch nearly ten years ago.
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