Remove customer

B2B Memes

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This Might Be Big: IDG Enters Content Marketing

B2B Memes

Now the company’s IDG Enterprise unit has announced it will dive into content marketing. In a press release last Tuesday, IDG explained that it’s new project, called “Strategic Content Services,” will “support the growing ‘vendor-as-publisher’ model” (publisher-speak for content marketing ). Let us do it for you.”.

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The Yin and Yang of Content Economics

B2B Memes

Content is getting ever cheaper, but to be effective, content has to get ever better. In a time when everyone is becoming a journalist, Neil Thackray says , “that must mean there is an oversupply of content. Try writing for Demand Media and you will quickly learn the harsh economics of content oversupply.”.

Content 100
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“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

At the end of the day, it’s about the money, about creating shareholder value, as all marketing and customer efforts should be. For both areas, content is power on the social web and to the extent we can create it and move it virally through a network, we will be successful. The hunger for content is nearly insatiable.

Content 100
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How Can I Make You Pay for This Post?

B2B Memes

The last in her list was “how to make people actually pay for content.” The phrase suggested to me one more challenge she might have added: “How to stop thinking of your customers as peons and thieves.”. But the phrase implies something worse: that if people aren’t paying for content, they must be stealing it.

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Open vs. Closed: Six New-Media Principles, No. 4

B2B Memes

These “walled garden” systems restricted who could participate, and relied on custom-built, proprietary systems that could be difficult to use and impossible to adapt. In theory, closed, custom-built systems can more directly address the needs of the users who pay for the service.

Media 100
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Three Ways to Make Media More Personal

B2B Memes

We wanted to let our registered users select their interests from a predetermined set of categories, then present a customized home page when they logged in. And they don’t just want your own, original information—they want all the relevant content they can find, regardless of where it comes from. The onset of Web 2.0

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Brand Journalism Trend Heats Up in UK

B2B Memes

journalists moving into content marketing ) is more than theoretical. Though Burrell uses never names it as such (a “web version” of “customer publishing” is the closest he comes to labeling the trend), it’s clear from his opening that he’s talking about content marketing: “Get used to it.

Trends 100