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Tony Zambito

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Is B2B Content Engagement Heading In The Wrong Direction?

Tony Zambito

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. I am not sure it is a paradox. A Main Culprit.

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Buyerology Trend: Think Experience Creation Versus Content Creation

Tony Zambito

Buyer Trend: Overwhelmed By Content. During the past two years, we’ve seen a significant rise in focus on content and how content is the new marketing.    While some may debate that content marketing is messaging in new clothing, it is now a competency that marketing executives need to assure getting right. 

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Wake up, America!

Tony Zambito

  This was first published in 1776 at the beginning of not only the American Revolution but of the Industrial Revolution and is considered to be the foundation of modern economic theory. Ease of Research : The buyer finds easily accessible research content that advances the knowledge needed to support goals.

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Beyond Buyer Profiling To Buyer Personification

Tony Zambito

The jobs of product marketers were to market to customers the product lines of the organization. Marketing now had a responsibility to know more about buyers and customers in a way that was beyond just advertising. The numbers bear this out as seen by several surveys showing content marketing effectiveness declining.

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Reinvent the B2B Buyer Experience to Grow Revenues

Tony Zambito

  While customer experience initiatives in the B2C domain have centered on relationship, service, and support, buyer experience centers on redesigning the B2B buying and sales experience for buyers.    This is of critical importance since various studies sampling B2B buyers (i.e.

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The Pull of the Digital and Social Media Storm

Tony Zambito

The CMO Council Marketing Outlook 2010 Report , published April 19th, points to the digital transformation of marketing.  Image by HubSpot via Flickr.   This annual report serves as a reliable bellwether of trends as indicated by approximately 600 senior marketers surveyed from a cross-section of industries. 

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How Social Media is Transforming the B2B Buying Experience

Tony Zambito

  Online Education : we are hearing much these days about content marketing, content curation, content creation, and the likes.  .  Social media has created a widespread availability for buyers to listen in on what is new, what others are saying, and for good sound advice without having to reveal who they are.