strategy 
The Point
OCTOBER 11, 2022
A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Personalization is over-rated.
The Point
JULY 17, 2017
Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. IMPACT : Use ABM strategies to deliver personalized, relevant content to specific buying roles within large accounts.
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The Point
JUNE 24, 2022
Key Finding 1: Buyers have all but replaced vendor-provided content. As in the consumer space, B2B buyers use a variety of content to research prospective purchases: social media, Google search, review sites. Less and less of that content is vendor-provided. Meeting the Needs of the Self-Serve B2B Buyer Click To Tweet.
The Point
JUNE 20, 2018
In marketing circles, there’s little argument these days that a well-planned, well-executed Account-Based Marketing (ABM) strategy can pay real dividends. I’ve written previously in this space about how ABM is a strategy, not a campaign.) Cross-sell/upsell to existing customers. Call it ABM-y Customer Marketing.
The Point
JUNE 5, 2018
At face value, the results, due to be published in a report this June, paint a somewhat dim picture of the state of B2B marketing. HJS: Your survey indicates that a clear majority of marketers are engaged across the lead lifecycle, including customer marketing. Sellers have always calibrated their efforts to the customer.
The Point
MAY 18, 2011
What defines great marketing content? Now that most marketing departments are tasked with also being content publishers, is it too much to ask that marketing content also persuade customers to buy? Besides the issue of sheer demand, what do you think is the main reason for the lack of relevant content these days?
The Point
MAY 30, 2014
clients increasingly work directly with publishers and ad networks directly, aided by developments in technology that allow for programmatic ad buying. • Agencies need to deliver strategic thinking and new ideas for how clients can more fully integrate marketing technology into their demand generation strategy. What do you think?
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