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The Effective Marketer

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Content Marketing eBook and Infographics

The Effective Marketer

A Content Marketing eBook. Content Marketing is all the rave, that’s part of what drove me to do some research on the history of content marketing and publish this free eBook, A Brief History of Content Marketing. Here are some great Content Marketing Infographics you may enjoy. The Content Grid v1 , Eloqua.

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Why Seeding Your Content is Key to Making it Viral

The Effective Marketer

A recent study published on Marketing Journal titled “ Seeding Strategies for Viral Marketing: An Empirical Comparison ” (requires registration), by Oliver Hinz, Bernd Skiera, Christian Barrot, & Jan U. The authors attribute the fourth component, Seeding Strategy , the higher weight. The Optimal Seeding Strategy.

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Marketing Content That Sells

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

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The Danger of Automatic Feeds in Social Media

The Effective Marketer

Note: This is a guest post by Brad Shorr is Director of Content & Social Media for Straight North. Fully automatic feeds publish to a social media platform without any human intervention. The catch is, while automation is tempting for publishers, it is often annoying to readers. Automatic feeds come in two flavors.

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Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales. It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one.

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what's your marketing approach?

The Effective Marketer

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. Do you ever stop at some point during the week to rethink your actions, rethink your role, rethink your strategy? You can follow any responses to this entry through the RSS 2.0

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The Big Myth About Buyer’s Journey in the Digital Age

The Effective Marketer

Here’s what you need to know about the content they presented: Don’t believe the 67% stat quoted everywhere. Your sales enablement and content marketing plans need adjustment. Your sales enablement and content marketing plans need adjustment. Is your content focused on promoting the product features or in showing value?

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