strategy 
Marketing Interactions
MAY 21, 2018
As our ability to collect data grows, so do the different ways we can measure content performance. It’s hard to inform anything about your content marketing strategy with such low results. Yet, we seem content to continue to send email campaigns with mediocre performance. Don’t Let Your Content Become a Dead End.
Marketing Interactions
OCTOBER 8, 2020
Most marketers treat content like a tactic, not a product offering. Content truly focused on what your buyers and customers need to know becomes integrated with your products—just represented by media that you create and publish. As your products evolve, your content must keep pace. The Job of Sales Content.
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Marketing Interactions
OCTOBER 24, 2021
Every year, Content Marketing Institute and Marketing Profs release their latest B2B marketing research. This year the report includes a chart of current B2B content marketing challenges. Let’s look at 4 content marketing challenges and how you can defeat them. Many of them aren’t content writers—nor do they want to be.
Marketing Interactions
SEPTEMBER 21, 2021
Since the start of the pandemic, content has flooded digital channels trying to gain the attention of self-reliant buyers. And much of the B2B content produced is leaving buyers cold. We often think of thought leadership as somewhat of a specialty format of content. Like Pillar content or content designed to drive “lead” gen.
Marketing Interactions
MAY 21, 2018
The intent to expand content marketing strategy and tactics is in every B2B marketing survey. B2B marketers plan to create more content, spend more on content marketing, increase the number of channels for content distribution, and add more technology to their marketing tech stack. consistency with their content.
Marketing Interactions
MAY 23, 2018
You’re creating content—lots of it. If the trend holds steady—which B2B marketers indicate it will—you’ll create even more content next year. Content has become almost as much of a product as the actual products and solutions your company provides to your customers. And content is the versatile weapon of choice.
Marketing Interactions
DECEMBER 26, 2016
Nearly all B2B companies are using content marketing to attract and engage buyers. This is because we haven’t formalized content marketing as a strategy or built sufficient process, workflow, and collaboration around its execution. 37% have a documented content marketing strategy. Let’s take a look….
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