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Digital B2B Marketing

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Three Requirements as Marketers, Agencies and Publishers Converge

Digital B2B Marketing

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. Own It More than ever, you need to own and enforce your overall strategy. Own It More than ever, you need to own and enforce your overall strategy.

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2012: The Opportunity for the Few in the Year of More

Digital B2B Marketing

Mark isn’t going to write 500 posts this year and publish three books (or at least I hope not!). On websites, they are improving information architecture to make the content, information and products they offer easier to find. Our refusal to be content. If you haven’t already, go read Mark’s post.

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