Crimson Marketing

AUGUST 26, 2013

Having a content strategy isn’t just about developing good content. You need to be able to see the value of your content efforts. When thinking about content strategy, you should consider four main pillars: Space – What space do you want to own? The first pillar of content strategy is “Space.”

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Crimson Marketing

OCTOBER 8, 2013

A website health check will show what needs to be fixed to get the most from your content. 3 in 5 consumers read branded content while looking at products to buy. 82% of consumers like reading relevant branded content. 48% of consumers feel more positive about brands that publish relevant content. Landing Pages.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

Crimson Marketing

MARCH 3, 2015

There is so much content out there in social media today that it has become extraordinarily difficult to consistently engage with your audience. The market has become so inundated with content that less than 10% of your fans are even likely to see what you publish. That’s exactly what Intuit did. Digital Marketing Podcasts'

User-Generated Content 100

User-Generated Content Peer-to-peer Work Management Social Marketing 100

Crimson Marketing

MAY 28, 2015

Well, the brand has failed to leverage their web experience data — in this case, your purchase history — and provide you with relevant content about accessories, support service, etc. It helps marketers better predict their next move and target marketing campaigns to meet buyers at the right time with the right content.

Campaigns 100

Campaigns Marketing Management Paid Search Agency CMO 100

Crimson Marketing

JUNE 20, 2013

If marketing is clearly getting better at demand gen, then why hasn’t its biggest customer—sales—congratulated them on their great work? They closely monitor what their competitors are doing and understand their competitors’ positioning strategy. Originally published on MarketingProfs Daily Fix Blog. Why is that?

Demand 100

Demand Lead Ranking Work Management Marketing Management 100

Crimson Marketing

OCTOBER 7, 2013

A website health check will show what needs to be fixed to get the most from your content. 3 in 5 consumers read branded content while looking at products to buy. 82% of consumers like reading relevant branded content. 48% of consumers feel more positive about brands that publish relevant content. Landing Pages.

Marketing & Strategy 100

Marketing & Strategy Landing Pages Case Study Case Studies 100