strategy 
Biznology
OCTOBER 12, 2017
Mike invited me because of all the experience in B2B digital marketing I have accumulated at IBM , much of which we distilled into our book Outside-In Marketing: Using Big Data to Guide Your Content Marketi ng. The lively discussion covered a lot of ground, reflecting the needs of marketing executives striving to do digital well.
Biznology
JANUARY 2, 2018
The only content links you can control are your own. ” These hyperlinks were textual and were used as ready references to content relevant to what you were reading. ” These hyperlinks were textual and were used as ready references to content relevant to what you were reading. Ted “Hypertext” Nelson.
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Biznology
FEBRUARY 23, 2018
I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition. This is a mistake. marketing program?
Biznology
JUNE 8, 2017
Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up.
Biznology
JUNE 9, 2020
They need to respond to potential customers’ needs and expectations, which are changing with technology and other aspects of our modern society. First of all, the importance of digital marketing and regularly published content has never been so obvious. Adapting content to previously gathered data.
Biznology
MARCH 31, 2017
Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Building a killer content team isn’t a “nice to have” skill set. Process – create a sustainable content flow.
Biznology
NOVEMBER 11, 2015
There’s a growing chorus against content marketing, and with good reason. For too many marketers, content marketing doesn’t work. Certainly, one blog post a year is not going to reap you the marketing rewards you seek, but the “we have to publish 3 blog posts a week, come hell or high water!” Make it Relevant. Make it Personal.
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