ANNUITAS

JULY 20, 2021

For most companies, the challenge of regularly delivering enough leads and opportunities to hit growth targets has historically meant building a strategy around producing high volume, low quality marketing and sales campaigns. Creating enough content. Sixty percent (60%) of marketers create at least one piece of content each day.

Top of Funnel 147

Top of Funnel Campaigns Enterprise Management Work Management 147

ANNUITAS

MARCH 26, 2013

I was lucky enough to catch up with Joe Pulizzi, author, speaker and founder of the Content Marketing Institute and known to many as @juntajoe to talk all things content marketing. Here are a few of Joe’s answers to some of my burning questions about content marketing today. Q: Can you define content marketing?

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. Don’t short-circuit the fundamentals of demand generation strategy when you embrace ABM. The moral of the story?

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

ANNUITAS

OCTOBER 7, 2014

What types of content they consume? These sound like simple questions, but the answers hold the keys to developing essential Buyer Insights which are critical to your Demand Generation Strategy. Although they continue to invest time and money in content marketing, almost half of those surveyed don’t have a documented strategy.

B2B 100

B2B Sales Cycle Trigger Marketing B2B Sales 100

ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. Don’t short-circuit the fundamentals of demand generation strategy when you embrace ABM. The moral of the story?

Account Based Marketing 100

Account Based Marketing Marketing Management Planning ABM 100

ANNUITAS

JULY 28, 2015

*This post was first published in January 2015 via ANNUITAS.com. ANNUITAS recently published the first B2B Enterprise Demand Generation Study to understand what drives this unique group of marketers. The buying process information provides a critical link between pain points and the content consumption patterns of the buyer.

Buyer Personas 100

Buyer Personas Demand Generation Case Studies Barriers 100

ANNUITAS

FEBRUARY 24, 2015

Regalix Research recently published their State of B2B Marketing 2015 report. The report detailed the budgets, priorities, digital and offline channels and the content preferences of B2B marketers. Increase in Customers Acquired: 59%. Improved Engagement/Customer Relationship: 55%. Increase Leads Generated: 65%.

Correlation 100

Correlation Demand Generation Marketing & Strategy B2B Sales 100

ANNUITAS

OCTOBER 17, 2014

*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Content that’s created for the sake of it will end up in the trash bin. They should tell your team when your audience is online, how they consume content, which messages resonate with them most and why.

Practices 100

Practices Buyer Personas Multi-Channel Best Practices 100

ANNUITAS

JANUARY 13, 2015

In October of 2014, ANNUITAS published a Benchmark Study regarding B2B Enterprise Demand Generation. Buyer personas drive your content plan as well as the tactics you choose to engage them and an understanding at what point they become a Marketing Qualified Lead (MQL) and are ready to speak with sales.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Buyer Personas Demand Generation Agencies 100

ANNUITAS

APRIL 28, 2015

Experiences is based on five years of research and shares new ideas on what determines marketing success including putting strategy before structure and how to create content-driven experiences. However, content – as a function of the business – isn’t well understood in most businesses. That’s where CCM comes in.

Work Management 100

Work Management Paid Search Agency Marketing & Strategy Organic Leads 100

ANNUITAS

FEBRUARY 9, 2012

She specializes in helping companies with complex sales utilize eMarketing strategies to generate more and better sales opportunities. In addition to being a frequent blogger and instructor, Ardath is also the author of eMarketing Strategies for the Complex Sale. How important are sales reps to a content marketing strategy?

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100

ANNUITAS

JANUARY 27, 2015

ANNUITAS recently published the first B2B Enterprise Demand Generation Study to understand what drives this unique group of marketers. Marketing and sales roles provide most of the inputs to buyer personas with about half of respondents interviewing customers and a third interviewing prospects. Uncovering Insights.

Buyer Personas 100

Buyer Personas Demand Generation B2B Sales Case Studies 100

ANNUITAS

DECEMBER 11, 2014

The need for CMOs to demonstrate leadership across the various areas of the organization in order to provide value to their buyers and customers is now more vital than ever. According to the most recent Content Marketing Institute Benchmark Study , 55% of those surveyed said they would increase spending on content in the coming year.

CMO 100

CMO Peer-to-peer Lead Scoring Lead Ranking 100

ANNUITAS

APRIL 12, 2012

In addition there are recent blogs that have been published by marketers stating that “drip marketing is also known as lead nurturing or marketing automation?!?!” world such as: It is all about the customer and developing an engagement strategy with that customer through compelling content.

Marketing Management 100

Marketing Management B2B Sales ROI Marketing Automation 100

ANNUITAS

JUNE 18, 2012

Of course, all these new providers are vying for the same customers. The amount of content and messaging being generated by solution providers and consultants seems overwhelming (Note of full disclosure: The Annuitas Group is one of the consultants in this space vying for customers). 2. More transparency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 18, 2012

Of course, all these new providers are vying for the same customers. The amount of content and messaging being generated by solution providers and consultants seems overwhelming (Note of full disclosure: The Annuitas Group is one of the consultants in this space vying for customers). 2. More transparency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 23, 2015

But it’s only confused the issue because the strategy is lacking. Marketing has changed—and changed fast—leaving marketers adrift without the foundation, mind-set, and skills they need to master the dynamics of digital engagement when faced with shrinking attention spans and the increasing noise and velocity of content publishing.

Relevance 100

Relevance Demand Generation Agencies Enterprise Management Paid Search Agency 100

ANNUITAS

MARCH 12, 2012

In both the instances cited above, as well as in other recently published articles, the main point is relatively the same: Today’s B2B buyer does not buy in a linear Step 1 – 2 – 3 fashion. This includes content marketing, demand generation strategies and sales approaches.

Top of Funnel 100

Top of Funnel Lead Ranking Marketing Funnels Forrester 100