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The strategy behind the content

grow - Practical Marketing Solutions

At the end of each year I reflect on what I need to do more of or less of … what is working now and what will be working in the coming year. A lot of this reflection is spent on the time I spend creating content. thought I would share for you my strategic view of the strategy behind the content streams going into 2016. What is the strategy with video? Everything.

10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy

KoMarketing Associates

With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. With this in mind, we’ve pulled together a list of ten digital marketing trends that should be considered by all when thinking about next year’s content strategy. 1. Content Management Inefficiency Abounds.

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Is B2B Content Engagement Heading In The Wrong Direction?

Tony Zambito

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark.   According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. The Track Maven study found that content engagement decreased by 17% in the same period. 

Avitage Master Content Publishing Briefing

Avitage

Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. Taking a page from Tom Peters, we’ve published our Master Content Publishing Briefing on our SlideShare channel, and it is available to download.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. And they expect an optimized customer experience from end to end. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience.

10 Marketing Trends That Should Influence Your Content Strategy

KoMarketing Associates

As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. And at a more micro level, staying on top of the latest trends that could impact content marketing is no small task in itself. That’s pretty low.

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You Are Publishing Too Much (and Failing)

Junta 42

“The essence of strategy is choosing what not to do.” – Michael Porter. think all of us content marketers need to be mindful of this. As many of you know, I’ve been working with the team on my latest book Content Inc. which will be released at Content Marketing World 2015 in September. Of those, they: Published content using an average of 12 tactics.

Why Publishers Are a Huge Threat to Ad Agencies

Contently

But few of those niches offer as much value as content marketing. Every brand wants to be a publisher. Meanwhile, legacy publishers have started creating in-house studios, born out of journalistic roots, to meet branded content needs. This system lets media specialists work on content plans while digital experts tailor web offerings. It’s time to move on.

Social media strategy leaders: Lisa Marcyes

Biznology

How has your work brought you to where you are now, a leader in social media strategy? currently manage all of the social media marketing strategy for Marketo. Collaborate with content to ensure all Dollar General assets are promoted via the social channels; i.e., webinars, ebooks, Definitive Guides. Customer support channel to answer inquiries and provide customer service.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. And they expect an optimized customer experience from end to end. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience.

Customer Facing Content as a Conversation

Avitage

The Four Cs of Content Marketing I’ve written about content as more, and different than, format. While working with clients recently, I’ve heard them wrestle with questions about what content to create, and how to make priority decisions. think some deeper distinctions about content can help here. Content Marketing Content Publishing Tips & Techniques

The future of content marketing strategy

grow - Practical Marketing Solutions

In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert. In the past 24 months Baer has introduced rapid short-form videos, a new curated content property, five new podcasts and flurry of new publishing innovations on channels like LinkedIn and Facebook. How to maintain a cost-effective content creation strategy.

8 Strategies to stand out when you’re late to the content marketing game

grow - Practical Marketing Solutions

Content budgets are soaring, content output is exploding. If you’re the first one to dominate a niche with  your content, you’re one of the lucky ones. You’re probably keeping a stranglehold on your leading position by publishing relevant, helpful, and interesting content on a consistent basis. Vary the content type. Content quality.

A Simple Approach to Document Your Content Marketing Strategy

Junta 42

It’s been almost 10 years now since I’ve been speaking on the topic of content marketing in and around Europe.  Over that time, content marketing has become a driving force, maybe THE biggest change I’ve seen in the approach to marketing around this continent.  It is slowly evolving from a product-centric to a more audience-centered strategic approach. Develop your content.

What the slow death of B2B publishing means for marketers

Chris Koch

This cartoon making the rounds online captures the frustration journalists have with their online plight--and reveals the opportunity B2B marketers have to fill the content gap. It’s not that the journalists have gotten lazy; it’s a problem with the business model for B2B publishing. Meanwhile, B2B buyers still hunger for good, specific content just as they always have.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. And they expect an optimized customer experience from end to end. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience.

What Does a Content Marketing Strategy Mean for Industrial Companies?

Industrial Marketing Today

I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content marketing strategy.” That’s very good advice but what does it really mean if you are on the other side of the table and are responsible for marketing your industrial company? I don’t want to overgeneralize the process of developing a good content marketing strategy because it varies from company to company. Who: Clearly defining the “Who” of your marketing content is a critical first step.

The art and science of developing an enterprise content strategy

grow - Practical Marketing Solutions

A few months ago,  Kevin Green  left his job at a marketing agency to become Executive Director of Marketing, Digital Strategy & Innovation for Dell. There are few companies that are more serious about serving customers through a diverse content portfolio than Dell is. Kevin Green explains how he leads one of the most complex content-juggling acts in the business world.

10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy

KoMarketing Associates

I wrote a post six months ago highlighting ten marketing trends that should influence your content strategy. While it feels like that was published yesterday, we all know today’s digital marketing trends change with the blink of an eye, whether it’s due to a new channel, updates to search algorithms, or any other factors. Digital Content Growth. Data Management.

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Why Email is Essential for Your Content Marketing Strategy

It's All About Revenue

Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. But the hot new art and science of being an effective brand publisher is actually more than just a trend; it’s becoming the atomic particle of all marketing. Why does content marketing deserve special treatment? The best brand content is evergreen.

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The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. Platforms and publishers like Linkedin realize (or are realizing) the influence they have in buyer markets. LinkedIn publishing has to be a new action item in the editorial calendar. Final Thoughts.

Three Requirements as Marketers, Agencies and Publishers Converge

Digital B2B Marketing

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. View on Pinterest Not only are the trends towards digital, social, mobile and content changing the B2B marketing landscape, the roles of agencies, publishers and marketers in that landscape are blurring as well.

The Four Pillars of Content Strategy

Crimson Marketing

Having a content strategy isn’t just about developing good content. You need to be able to see the value of your content efforts. When thinking about content strategy, you should consider four main pillars: Space – What space do you want to own? You almost certainly have a lot of content available to you. Publish on Other Social Properties.

How do you build a content strategy when a market is already littered with “experts?”

grow - Practical Marketing Solutions

There are many brand publishers vying for the attention of consumers. How does a brand build out a content strategy that can feel trustworthy and reputable, while still maintaining the brand’s identity and helping to improve ROI?”. A big question. Here is the process I would go through to help this marketing professional navigate in a crowded content market. Instagram?

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Is Content Marketing A Sustainable Marketing Strategy?

B2B Marketing Insider

Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. And our session was  titled “Is The Death Of Content Marketing Imminent?” On January 6th, Mark Schaefer wrote a post on his popular {Grow} site called “ Content Shock: Why Content Marketing Is Not A Sustainable Strategy.” He

Content marketing strategy: Start with questions, end with insights

grow - Practical Marketing Solutions

great way to initiate your content marketing strategy is to “start with answers and end with insights.” Let’s unpack that idea. A few years ago, YouTube came out with a white paper stating that companies doing the best job building brands on the  web used three different kinds of content : Hygiene — The “everyday content” that answers common customer questions. Hub — Content that creates authority through evergreen storytelling. Hero — Epic content that goes viral. Essentially, it’s a content idea generator!

The new “liquid” model for content marketing strategy

grow - Practical Marketing Solutions

I had a great conversation with my friend Jay Baer recently and he commented that he didn’t know what the “spine” of his content marketing strategy should be any more. There is an expectation that your content will be published and discovered everywhere.” To succeed the brand has to surround that customer by publishing all over the place.

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Demystifying Content Strategy: Key Takeaways From Intelligent Content Conference 2016

Junta 42

With all the complex content problems marketers face, our way forward sometimes seems mysterious. Content strategy holds promise for demystifying the things that we can’t always picture; it helps us understand how those things will get us there. Famous fictional detectives were the stars of the Intelligent Content Conference 2016 – Bringing Meaning to the Mystery – posters.

21 Questions To Help You Define Your Content Marketing Strategy

B2B Marketing Insider

This year, I have been talking a lot about how marketing has a marketing problem , how banner ads must die and how content marketing is an imperative for every single brand in today’s digital landscape. To help brands scale their content marketing efforts so they can reach their customers in an affordable way by earning their attention instead of buying it. Strategy

5 Insightful B2B Content Marketing Strategy Videos

KoMarketing Associates

Content is king, and the king is everywhere we turn on the web. Today’s internet has become a competitive gauntlet for content marketers that have high hopes of having their content appear on the screen (or desk) of a decision-maker, hoping to increase brand awareness or even lead to a future sale. It’s very important to establish and gain your customers trust.

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Content Marketing Must Focus On Customer Value

B2B Marketing Insider

Most marketers are using content marketing but only one-third think they are effective with it. titled “ Build Your Content Brand By Delivering Customer Value.” According to the report’s author, Ryan Skinner, Content brands are built by becoming reliable sources of valuable content that consumers proactively seek out, engage with and, ultimately, advocate for.

B2B Blogging Gets Publishing Discipline

Paul Gillin

Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Two of the four finalists had hired professional journalists to oversee content. blog post and a writer were assigned in advance to ensure the creation of the content. Holy cow!

Big Data Is Driving Content Marketing Strategy

B2B Marketing Insider

Direct Marketer News  reports that big data, social media and the proliferation across customer touch points due to the today’s social-mobile consumer is causing huge headaches for businesses across every industry. ” This puts Marketing in the driver’s seat for helping the business get ahead with strategic customer insights. CMOs Shift Budget To Content Marketing.

Content Shock is here. Now what?

grow - Practical Marketing Solutions

About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. The premise behind Content Shock is simple. My post was a call to arms, pointing out that what worked in content marketing a few years ago — when content was a novelty — will not work in this era or overwhelming information density.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. Channel/device. 6) Aim for real-time optimization, customer by customer.

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

I recently had a chance to hear entrepreneur and author  Joe Pulizzi speak about his wonderful new book Content Inc  and my mind was buzzing over some of the interesting new ideas he presented. One of these topics was a discussion on the most reliable ways to deliver your content. When you first start publishing content, it might feel like you are simply tossing it into the wind.

Content Marketers: How to Think and Act Like a Publisher

B2Bbloggers

But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. So how do you begin to find or create the content you will need to succeed? These posts are for marketers interested in learning how publishers think and act. We are all publishers now. Sign up.

Publish or Perish and What It Means For CMOs

It's All About Revenue

A staggering 93% of CMOs believe they need to become publishers. They hold this belief because " well organized and high quality content has become the fuel that runs modern digital, mobile and social marketing systems" according to a Forbes research paper entitled Publish or Perish. How well do their solutions support our customer focus? 3. SO: Final thoughts.

Can Marketing Automation Save Your Content Strategy?

Content Standard

And don’t forget emerging forms of content: motion graphics, interactive content, even augmented and virtual reality. And if you’re a brand marketer, you’re in luck: all these content strategy campaigns are set squarely on your plate. As emerging forms of content come to rise, automation is serving as an opportunity to deploy more intelligent solutions.

How To Plan And Build A Successful Content Marketing Strategy

B2B Marketing Insider

Billion pieces of content shared. Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. Yesterday I presented to more than 600 attendees of the NewsCred # ThinkContent Webinar: “How To Plan And Build A Successful Content Marketing Strategy.” Content Marketing

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