This cartoon making the rounds online captures the frustration journalists have with their online plight--and reveals the opportunity B2B marketers have to fill the content gap. It’s not that the journalists have gotten lazy; it’s a problem with the business model for B2B publishing. But unlike the old print subscription models, where publishers qualified their audiences by setting minimum requirements for things like role in the organization and buying power (which allowed them to justify high prices for advertising), online traffic is essentially random. Try all of them. MORE >>

In a March 2012 poll of more than 400 US marketers and agencies content curation services provider Curata found that 95% had curated content in some way over the past six months by sharing a link, blog post or other content type with their target audience. Curata results also showed that 85% of those marketers focus their main objective of content creation to establishing a thought leadership, 80% of those marketers see also brand building and buzz as a goal of their content creation strategy. The most popular channel to share content is social media. MORE >>

NOTE: There have been a few articles recently (one on content marketing hype and one on the term  ”content marketing” in particular) that motivated me to write this post. In the Beginning, It Wasn’t Content Marketing. Back in 2001, I started selling content marketing services as part of Penton Media ’s custom media division. For the most part, we sold custom magazines and printed newsletters to large B2B organizations. At that time, there was no such thing as the term/phrase content marketing. Selling Content. MORE >>

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Content Marketers: How to Think and Act Like a Publisher July 22nd, 2010 | By Jeremy Victor Introduction In nearly every introduction to content marketing, you have come across phrases like “you are now the media,” and “think like a publisher&#. So how do you begin to find or create the content you will need to succeed? Sound familiar? MORE >>

Businesses around the world are starting to think about 2013 and what plans they need to put in place to grow their business, add new product lines, acquire more customers and make more money. So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy. And I think it makes sense to start with B2B Marketing Strategy. Marketing is about starting with customer wants and needs. And if we do this well, we can earn the right to acquire new customers for less money. Strategy” Whoa! MORE >>