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6 Ways Marketing Content Can Support a Customer Service Team

Hubspot

"Hold on, let me just confirm the solution for you," the service rep responds as she scrambles to look up the answer to a customer's question. What's not okay is when this becomes a pattern -- customer success employees seeming puzzled by the same problems or questions every time their clients bring them up. A good place to start?

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1 Awesome Way To Create Great Content

Adobe Experience Cloud Blog

Whether you’re fresh on the job— getting the lay of the land, or you’re a veteran at your organization, as a content marketer you probably face the constant challenge of delivering interesting, valuable, and relevant content at the pace that your organization demands. That source? Your own employees. .

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The Eight Wastes and Internal Social Business Platforms

Biznology

Working from the perspective of the customer who consumes a product or service, “value” is defined as any action or process that a customer would be willing to pay for. I can’t see the business motivation behind it, it’s all hype and no meat. Essentially, lean is centered on preserving value with less work. .

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PKM and the Organization - Pollard

Buzz Marketing for Technology

It will be published later this year as a chapter in a compendium book on emerging trends in KM. Many training departments saw it as the content side of training, and wondered why it didnt report to them. Dave Pollards environmental philosophy, creative works, business papers and essays. September 2006. I believe time is running out.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride.

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Platforming Marketing: 8 P’s of Self-Service Martech

chiefmartech

I’ve spent much of my career thinking about two broad topics: marketing and platforms. Yet it took me a while to recognize that the patterns I see in software platforms are the same thing I now see happening with the democratization of martech within marketing organizations today. But how do you move from embedded to absorbed ?

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Doug Johnson Website --Skills for the Knowledge Worker

Buzz Marketing for Technology

Special note from Linworth Publishing : If you say you “saw it on my website, you will receive a $5 discount on any of my books. But Friedman reports that desk jobs in the fields of customer/technical support, computer programming, medical technician diagnostics, tax preparation, and legal research are now migrating abroad as well.