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The B2B Inbound State of Mind: Build the Brand

MLT Creative

Brand building is a long-term marketing strategy that coincides with a similarly enduring inbound marketing strategy. Bookmark phenomenal content on Delicious, StumbleUpon or Digg. Record a podcast and publish it to iTunes. Create simple videos and publish on YouTube and Facebook. Write an ebook.

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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

Will they freely submit to such structured information environments as those provided by SAP and Oracle, content and knowledge management systems, and communication by email? E-Mail (Required, not published ). while dramatically improving customer satisfaction. No comments yet. » Your comment. Name (required). Michael Yon.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. 8220;Not having a strategy&# was the #1 marketing mistake people listed on the survey Mac McIntosh and I did (the upcoming e-book will list the other nine). What did I get?

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. June 7, 2010.

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Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010

Webbiquity

Kipp Bodnar shares more than two dozen marketing lessons gleaned from the MarketingProfs B2B Forum event, among them: repackage expensive content (such as white paper content) into different formats—blog posts, webinars, bylined articles—to get the most out of your investment. 5 Must Watch B2B Videos by Modern B2B Blogs.

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Connecting 2 the World

Buzz Marketing for Technology

The result is then a pull strategy for training, in which individual workers are demanding training based on the needs these new ideas are generating. The paradox to this is that "content" is now a product (transitioning to the service economy) which means we want our knowledge workers to "know more".

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

” Nearly a quarter prefer video content to text. Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter.