SnapApp

MAY 7, 2019

You probably won’t be surprised to hear that content marketing and SEO are by far and away the most common tactics, as the first chart below shows. Use content/offers/tools to attract and convert them.”. Create Content that Appeals to Buyers at Different Stages of their Journey.

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

SnapApp

MARCH 7, 2017

Let’s learn a bit more about PPC ads, and then we’ll dive into how interactive content is helping marketers get more mileage out of this form of advertising. PPC ads are created and entered into ad auctions, which are automated, algorithmic processes that the publishers use to determine the relevancy of the ads.

Paid Content 48

Paid Content PPC Paid Search Agency Ads 48

SnapApp

APRIL 4, 2018

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . It will tell you how many leads were actually closed into paying customers. 8: Customer Acquisition Cost (CAC). . It’s a vicious cycle.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

MARCH 21, 2018

With the amount of research now performed online — enabled by the vast amount of freely available content — buyers tend to qualify themselves, instead. . . You need to optimize for the entire customer journey, from awareness to conversion — you need to optimize for the full funnel. . Targeting the Funnel with Interactive Content.

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

SnapApp

FEBRUARY 5, 2019

Marketing teams were responsible for generating leads, and sales teams converted those leads into customers. Less popular activities include: Using surveys, quizzes, or other interactive content to qualify leads further: only 16% of marketers report that this has significantly helped. 17% plan to start using data appending.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

SnapApp

NOVEMBER 2, 2017

From improving customer loyalty to lead nurturing, brand awareness, and engagement. In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . . Just sharing relevant content isn’t enough. .

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96