8 Tips for Evaluating B2B Online Advertising Opportunities
Digital B2B Marketing
JULY 19, 2012
But how do you evaluate new potential publishers you are not familiar with? Of course, you can look at each publisher’s own audience profile and costs (and you should), but don’t stop there. Check Their Focus You could review all of the content, but you don’t have time. Is the content original and thoughtful?
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