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Buzz Marketing for Technology

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PERSONAL KNOWLEDGE MANAGEMENT

Buzz Marketing for Technology

Introduction. In his classic work published in 1968, The Age of Discontinuity, Peter Drucker (1968) coined the phrases knowledge society and knowledge worker. New and more creative structures for navigation for audiences to survey content will become increasingly the focus of a set of knowledge workers (Jensen, 2000; Wurman, 1989).

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A Behavioral Model of Information Seeking on the Web

Buzz Marketing for Technology

A custom-developed tracker application was installed on their workplace computers, or their browsers were redirected through a proxy server set up by the research team. The overall purpose is to systematically retrieve information relevant to an issue in order to provide a basis for developing a decision or course of action.