'Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. What types of content are most valuable to my sales prospects? MORE >>

'Wh en creating content, it pays to think big. Publishing online gives us access to a readership that’s almost too large to imagine. When you write for the web, you aren’t just pushing out content at random. Then make your content culturally and linguistically suited to the South American readers, instead of spending time and money trying to reach everyone. This makes translation of your content a priority. If you don’t get serious about translation, your foreign-language readers won’t get serious about your content. MORE >>

This article provides 6 potential ways to gain significant back links: #1 Share useful and relevant content that match your keywords. Always feed more and more attractive and valuable contents because content is the key for attracting visitors to your website. If content satisfies your visitors, then definitely there are chances of getting repetitive visits for your site and also increase traffic. Famous websites providing social interactions to the customers also have huge content in the form of blogs, articles and so on. Related Links. MORE >>

can’t think of a single conversation about website redesign that I’ve had with industrial companies that didn’t start with or include the following, “We want our website to be on the first page of Google for … (fill in your own keywords and phrases).”. One of the big draws of inbound marketing with content is that it helps a website get found early and often by its target audience. Search engines and SEO will drive traffic to your industrial site but it is your site’s content that must convert it into qualified leads. It was created in 1981 by E. Source: Wikipedia ). MORE >>

One of our clients recently asked us to create a series of customer cases. Producing customer cases is not my favourite activity but interviewing people about their business challenges is. When defining the approach for the customer cases, there was some debating.  Because customer cases can be so much more than what they are traditionally used for as you can read in this post. Obviously, customer case still have their traditional role to play. Customer cases and inbound marketing. Customer cases can even thrive on social media. At least a bit. MORE >>