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How to Use Data to Create More Relevant Content

Hubspot

Content marketers don't just write, they write with purpose. While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published. To help you figure out how to use data to inform your own content ideation process, I've come up with a plan.

Is Author Rank Really Relevant?

Hubspot

Thirteen years ago, Google published this: PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. If you’re a content marketer, you can scramble, scratch your head, or just go back to scribing. Create relevant content. Winning marketers understand: Customers command buying cycles now.

B2B Blogging Gets Publishing Discipline

Paul Gillin

Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Two of the four finalists had hired professional journalists to oversee content. blog post and a writer were assigned in advance to ensure the creation of the content. Holy cow!

How to Find and Target High-Value Keywords for Your Business

Hubspot

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. How to Find New Keywords. Top Keyword Research Tools to Try. 1) keywordtool.io.

Content Methodology: A Best Practices Report

Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.

The 23 Best Content Ideation Tools

Webbiquity

Great content—the kind that resonates with your audience—starts with great topic ideas. Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. What are the best tools for finding great content ideas? An endless number of content ideas all on one page.”

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Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process

Savvy B2B Marketing

Read on for insights into how one B2B company mindfully repurposes its content. The concept of re-purposing content is maturing. If you're ready to take your content process to the next level, you could realize significant opportunities if you leverage your time, effort, resources and content. Multi-Purpose Publishing Process. Extend the life of the content.

SEO 101: The 5 Parts of Your Site You Should Keyword Optimize

Hubspot

There are endless Google algorithm updates to stay on top of to ensure we''re always showing up in search results for our target keywords, but as marketers, we don''t always have time to keep up with those ever-changing rules. There''s one simple rule of thumb that remains a tried-and-tested technique for SEO success: optimizing your website with relevant and targeted keywords.

10 Simple SEO Basics for Better Rankings

Act-On

The truth is, effective SEO is easier than many of the other things marketers struggle with – challenges like proving ROI, tracking customers across multiple channels, or even just creating great content. Most content management systems (WordPress, WIX, etc) make it very easy to add ALT tags. Filling out your ALT tag with keyword-sprinkled description will help your SEO.

SEO 107

Use This Agenda For Your 2016 Content Marketing Plan

grow - Practical Marketing Solutions

As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While we’ve been hired to come in and “do” social media, our constant gentle push about sharing stories through original content (read: the RIGHT content for our customers) is finally being felt. Content Gaps.

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How do you build a content strategy when a market is already littered with “experts?”

grow - Practical Marketing Solutions

There are many brand publishers vying for the attention of consumers. How does a brand build out a content strategy that can feel trustworthy and reputable, while still maintaining the brand’s identity and helping to improve ROI?”. A big question. Here is the process I would go through to help this marketing professional navigate in a crowded content market. Define the message.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. And they expect an optimized customer experience from end to end. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

The 7 Building Blocks of a Solid Content Marketing Plan

Visually

Marketers are creating more content than ever. According to the  Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. Step 3: Cater to them with content. Create a calendar.

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SEO and Content Marketing: A Love Story

Writing on the Web

Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. Anyone who’s been around the ‘Net a while understands a little about optimizing content so that the search engines can index it according to topic and relevance to readers. Content marketing offers a broader, more complete approach.

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Why you need to obsess about content saturation

grow - Practical Marketing Solutions

” Defining exactly where you have an opportunity to maneuver in a competitive marketplace more or less dictates your strategy, and when it comes to content marketing, information density is the primary consideration in maneuverability. Consistently produce a volume of quality, helpful material aimed at a relevant audience (or persona). Determining content saturation.

Six Arguments Against Content Shock

grow - Practical Marketing Solutions

Today, I am going to address some of the primary responses to my recent post on Content Shock. As this crunch intensifies and the cost to enter and compete in this field increases, content marketing as we know it may not be an economically viable option for some businesses. Content in some form will always be part of a marketing strategy. Keyword competition. 12 hours?

SEO 109

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. And they expect an optimized customer experience from end to end. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget

B2B Marketing Insider

My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. The answer is what we now call content marketing. taught myself SEO basics and used a list of target keywords to create and distribute stories on our latest research. Growth Hacker Content Marketing. That is growth hacker content marketing.

The Secret to Content Optimization for People and Search

Vertical Response

Working as a content marketing director, my team and I are responsible for the creation, editing, publishing and optimization of dozens of pieces of content each week. We strive to create relevant, meaningful and ultimately useful information for our readers. So, how do we optimize our content for search, but create content for people? Keywords for the Win.

How We Overcame 2015’s Top Content Marketing Challenges

KoMarketing Associates

It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. Coming up with Fresh Content Ideas. More about this challenge: According to the Content Marketing Institute , 54 percent of B2B marketers in 2015 were challenged by “producing engaging content.” Need Content Ideas?

27 More Remarkable SEO Guides, Tips and Tactics

Webbiquity

” The general consensus is that the practice of SEO is becoming more strategic, less tactical; more content-driven, less technical. The winners should be organizations that focus on providing targeted, relevant, high-quality content, as well as their prospective customers; with the (little lamented) losers being the spammers, manipulators and black-hat SEO types.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. And they expect an optimized customer experience from end to end. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing.

A 22-Point Blog Post Checklist: Before You Hit the “Publish” Button

Writtent

Your headline is the single most important aspect of your content! Is your main keyword included in your blog post title? Your page title, or H1 tag, carries more weight for search engines than any other page content when it comes to search engines determining the intent of your page and ranking it accordingly. Is your main keyword mentioned in the description tag?

Efficiency Improves the Social Relevance of Marketing Programs

WindMill Networking

But the team of real human beings who manage those social channels make their brand come alive by monitoring the social space and holding spontaneous conversations with customers or prospects, responding to concerns and publishing quick updates based on trending topics. Automate – streamline, centralize and synchronize, in order to customize, personalize and scale.

5 Content Marketing Faux-Pas that are Killing Your Business

Hinge Marketing

It could be because of your poor content marketing strategy. There are countless examples of legendary marketing fails and more often than not, content is to be blamed. From ad placement fails to grammar and spelling errors, an ineffective content strategy can kill your business in more than one way, often by damaging the flow of traffic to your website as well as sales conversions.

10 Tips for Getting Long-Term Traffic to Your Content

Hubspot

Most of us publish blog posts the same way. We then hit publish. Luckily, there are some things you can do to extend the shelf life of our content. In this post, we’re going to look at 10 essential techniques for making your content thrive beyond the initial publish-date promotion. Evergreen content is content that stands the test of time.

7 Reasons You're Not Getting ROI From Your Content

Hubspot

Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. To succeed, you must not only create and promote content, but also analyze and optimize the content. If your content marketing results are falling flat, here are 7 reasons why it might be happening and what you can do about it. 1) You Don’t Know Your Content’s ROI.

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20 Truths I’ve Learned as a Content Marketer

KoMarketing Associates

B2B and B2C marketers alike are more commonly implementing strategies and increasing budgets devoted to content marketing than ever before. When launching a content strategy, one of the biggest challenges to overcome is the perception that content is a “quick fix” designed to convert leads immediately. The same model should be followed by content marketers. Source ).

How to Deliver Mega Content That Speaks to Your Customer

Opentopic

Ramping up your content efforts? Here are 5 ways to identify the best content for your target audience to generate profitable transactions no matter how much you're churning out. The need for content is greater than ever. In fact: 65 % of business executives said they wanted to increase the volume of content over next 12 months. Why Increase the Amount of Content? Sharing more quality content doesn't just create stronger relationships with your audience, it also provides a frequent opportunity to make customer contact. Content Ideas Content Mix

How to Optimize a Blog Post (No SEO Wizard’s Hat Required)

Marketing Action

Does this sound like the first step of a content marketing strategy? Your content strategy should be informed by your SEO goals, and vice versa. Here’s the deal: There are hundreds, maybe thousands, of keywords you could pick to write a post about. Those are the keywords worth writing about. Keyword position in search results*. Keyword 1. Keyword 2.

How To Use Content Marketing To Be An Incredible Seller

B2B Marketing Insider

Brand Awareness: Expert content has an 88% greater impact than brand content and 50% better than the user generated reviews, indicating investing in influencer activity will pay out for your relationship building. Customers trust you more than they trust a brand. Purchase Intent: Expert content lifts purchase intent over brand content by 38% and 83% over user reviews.

The state of the nation on SEO, content strategy and earned media

grow - Practical Marketing Solutions

Mark: In your book Optimize you stated that, “Content is not just King, it’s the Kingdom.” Lee Odden :  Solving marketing problems in terms of the attraction, engagement and conversion is all still very centered around content and strategic content creation. Search doesn’t exist without content. The content moves through a number of ways.

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6 Questions to Answer When Launching a B2B Content Marketing Program

KoMarketing Associates

This shift in behavior has opened up an endless need for content, especially among B2B marketers. In fact, The Content Marketing Institute released statistics leading up to 2015, showing that 86 percent of today’s B2B marketers employ a formal content strategy. Before you do anything else, make sure you remember that content marketing is a marathon, not a sprint. Title.

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Are marketers getting lost in the Dark Funnel?

grow - Practical Marketing Solutions

The good news — as with all trends and shifts in the world of marketing — many technology companies are starting to build solutions to address the radical new way customers engage and buy from brands today. The behavior of customers has become an evolving maze and marketers are always trying to stay one step ahead. By Krista LaRiviere, {grow} Community Member.

Why You Should Create More "Boring" Content

Hubspot

I started my content journey the same way many other marketers do: Trying to "go viral.". Some of the posts I created were “72 Content Ideas for Fill Your Pipeline” and “50% of Searches Have Never Been Made Before.” We landed our first paying customer through that article. If you're looking to start creating more "boring" content for your business, keep on reading.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? To explain how content marketing works, we first have to agree on a definition. Long-Form Content Creator.

Facebook Releases Smart Content Tools & Improves Analytics

Vertical Response

Facebook just introduced a new set of “publisher” tools that could help get your content in front of the right people. Based on feedback from users, the social media giant released four new tools to allow business pages to reach specific people, interpret social media metrics and find content to share. Smart publishing tool. What do you think?

How to Build an Unbeatable Content Marketing Plan

Hubspot

Whether you''re just starting out with content marketing or you''ve been using the same content marketing strategies for a while, your content marketing plan needs to be better than ever for 2015. This year, you''ve got even more competition -- according to Content Marketing Institute , 70% of surveyed marketers say they are creating more content than they did a year ago.

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11 Ways to Make Your Content Appealing to International Audiences

Hubspot

For most of you, customers can come to you from any country in the world. That means all of your potential customers -- the people visiting your website, reading your blog posts, and clicking on your calls-to-action -- might speak a myriad of different languages or live in totally different time zones. Once they reach your content, how well will it resonate with them?

15 of Our Favorite B2B Content Marketing Tips

KoMarketing Associates

Content is king.” We’ve all heard it and statistics back up the fact it’s likely here to stay. In fact, 82% of marketers plan to increase their content creation efforts in 2014. However, effectively planning and executing a B2B content marketing strategy is not something that can be achieved overnight. Create content for each stage in the buying process ( Tweet this ).

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10 Ways to Create Great Inbound Content for Your Association

Hubspot

Content can be a great way for your association to engage with constituents. What’s the best approach to creating nonprofit content? By setting goals, getting your team involved, and grounding your writing in a pre-established strategy, you can turn your blog, website and other content channels into a place you get engage with and inform potential customers. Want more?

7 Signs Your Content Marketing Is Stuck in a Bizarro World

Hubspot

The other day, I found myself in yet another discussion about how content marketing is a "trendy idea" rather than a viable long-term strategy. In the real world, “content marketing” may be a trendy term, but it’s far from a trendy strategy. The next time you find yourself questioning the value of content marketing, take a good look at what you’re doing. agree. completely.

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