Remove gps
article thumbnail

Content Mapping: Your GPS for Effective B2B Marketing

Content4Demand

Content mapping helps ensure you’re developing the content that supports your buyers from the beginning to the end of their path to purchase—nothing more, nothing less. With content mapping, you’re not throwing spaghetti at the wall and wasting time and money creating content you don’t need. What Is a Content Map?

article thumbnail

Weekly and monthly trends—a GPS for your content strategy 

Parse.ly

Balancing the importance of historical trends while remaining present for what’s happening in real-time is something every great content strategist knows how to do. To make it easier for you to chart a course for your content, we’re embarking on a journey of our own. Benchmark every dimension of your content by month or quarter.

Trends 59
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. In this way, content is a long play, winning trust over time. Let’s start with the business brass tacks.

article thumbnail

How The Top Video Marketers of 2018 Use Video to Generate More Pipeline

Vidyard

While others sent utterly ignorable emails begging customers to give their permission, PortoBay Hotels took a different approach to ensure they would stand out and inspire their customers to act quickly. Combined with the rest of our marketing content, we yielded our largest first-year class in recent history.”

article thumbnail

Top 6 Future Trends Of B2B Industry For Quality Lead Generation

Only B2B

It has been many years since the advertisers and publishers are finding the thin line of balance between lead quality and lead quantity. This way every call will be answered without waiting for any customer service executive to come and respond. The Future of ‘Quality Leads’ . Community Marketing . Community Marketing.

article thumbnail

[Storytellers Interview | Gear Patrol Studios] The Branded Content Trifecta: “Process, Communication, and Empathy”

Anyword

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. I’ve spent my entire career in digital media and content marketing.

article thumbnail

An Introduction to Vertical Social Networks

Buffer

A vertical network — or vertical social network — is characterized by an audience interested in content created to address a specific topic, interest, or industry. Pay attention to their language, overall tone, and what kind of content performs best. What are vertical networks?