Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?
KoMarketing Associates
SEPTEMBER 14, 2013
Customers (B2B or B2C) are buying more like “prosumers”. Search is one access point, but B2B organizations also need to consider the information accessible through affiliates, publishers, distributors, analysts, other customers via social or other channels, not to mention competitors. The short answer is: critically!
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