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The power of a niche: How Monica Lent built a thriving paid community for developers

ConvertKit

How can I create the right content for my niche audience? Before launching Blogging for Devs, Monica already ran Affilimate , an affiliate dashboard and analytics tool for professional bloggers and affiliate marketers. Same happened to Affilimate’s customers—and to Affilimate. Is there a way to test my niche audience idea?

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Social Pros 30 – Eric Schwartzman, Social Media Boot Camp

Convince & Convert

This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.).

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9 Tips for Creating Instagram Video Ads that Actually Generate Sales

Single Grain

If you want to get the most out of Instagram these days, you need to go beyond just publishing photos. But again, just publishing any video won’t automatically get you sales. How to Turn Instagram Followers into Customers with Ephemeral Content. #2 6 Customer Service Trends You Can’t Ignore in 2020. #5

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How to successfully engage your audience with a blog

Scoop.it

What happens after you publish a new blog post? Here’s the audience statement you can use to define exactly what you want to achieve with your blog, as recommended by CoSchedule : {Insert your company} creates content to attract {insert target audience} so they can {insert desired outcome} better. Publish unique content.

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The 16 Best Sites for Free Stock Photos and Videos

Webbiquity

There are lots of great reasons to include images with your blog posts and other marketing content. Can’t find an image that’s quite right to accompany your content on its own? More than 100 million images and other content–photos, vectors, illustrations, icons, video clips, and music tracks.

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Nine Valuable Varieties of Online Business Tools

Webbiquity

Management consulting guru Peter Drucker famously said business enterprises have “only two basic functions: marketing and innovation.” Here are nine categories of useful tools for busy business professionals in human resources (HR), accounting, finance, operations, customer support, and marketing. File Sharing Tools.

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The 15 Best Screencasting and Online Presentation Tools

Webbiquity

Screencasting tools are great for explaining how a software application works; demonstrating how to use it; or illustrating any online process. Early screencasting apps were clunky to use and offered little functionality beyond basic recording and editing. Screencasting Tools. ” — Web Marketing Today. 1) CamStudio.