Content Marketing Institute

JUNE 25, 2018

Consider these three ways to turn those brand mentions into content assets. There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. Turn them into visuals and republish to Instagram, Pinterest, and Facebook.

Brand Identity 102

Brand Identity Branding FAQ Content 102

Valasys

FEBRUARY 20, 2023

For instance, Facebook alone has almost 3 billion monthly active users. Businesses need to narrow down what they need to increase their ROI on social media and measure their marketing efforts. Their marketing prowess has led to being marketers’ first choice, irrespective of the team size.

Social Media 40

Social Media Paid Content Budget Programs Enterprise Management 40

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Evaluate what other content is doing, take note of what you like, and set out to do it better.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Only B2B

APRIL 19, 2018

How to Find Places to Syndicate Your Content? Content syndication can help you boost visitors quickly. Beginner’s Guide To FREE Content Syndication. 5 Smart Strategies For Content Syndication. 5 Step Process To Make Content Syndication Work For Demand Generation. Best content piece. Linkedin Publisher.

RSS 88

RSS Public Relations Demand Generation Agencies Custom Publishing 88

Valasys

JULY 20, 2020

Any businesses can construct online media accounts and post the articles, products, and services through content or video clips. The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Webbiquity

AUGUST 17, 2012

It’s very rare that anyone prefers the packaging of an item to its contents. So while appearance is important, content is still king. Similarly, in web marketing and everything on the social web, visitors read content, search engines refer to content and determine the ranking of your website. Information Era.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy PageRank Peer-to-peer 100

Scoop.it

JULY 7, 2020

You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. But curated content is only useful if you can navigate your way through it. Why organizing your curated content is essential.

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Content marketing and SEO are totally connected.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Scoop.it

JUNE 6, 2019

It is no longer news that content curation will boost your content marketing efforts. It is an excellent way of sharing useful content to your audience if you have one already. But while you’re probably finding success with content curation , others are struggling to justify the time they spend curating content.

Curation 89

Curation Marketing Automation Services Content SMS 89

Sprout Social

APRIL 18, 2017

If you’re considering automation as part of your social media marketing efforts, there are a few key questions to ask yourself: Why do I want to automate? Or perhaps it’s to make sure your fans know your customer care hours. They sound like generic marketing messages that could be directed at anyone.

Social Media 102

Social Media Rules Automation Media 102

Customer Experience Matrix

JULY 9, 2010

Summary: HiveFire Curata makes it easy to assemble and republish content on specialized topics, attracting visitors to your company’s Web site. Here’s an irony for you: the world is awash with content, but marketers struggle to find enough of it. The work adds up so quickly that most marketers can’t afford to do it.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Outbrain

JANUARY 29, 2020

When building a sustainable ecommerce business, many entrepreneurs turn to content marketing as a go-to tactic. It makes good sense from many perspectives, but if you look at the ROI factor, content marketing just makes sense. You Aren’t Promoting Your Products Smartly.

eCommerce 44

eCommerce Content Marketing Cost per Acquisition Paid Search Agency 44

LeadSquared

JULY 11, 2013

The concept of generating leads using Facebook Landing Pages has still not lost its relevance, even though Facebook does not allow static landing pages anymore. on Facebook, the concept is only getting popular by the day. Today, let’s talk about 5 Tools to Create Facebook Landing Pages. Now, isn’t that something?

Landing Pages 52

Landing Pages Facebook Tools Template 52

Valasys

JANUARY 21, 2020

B2B Marketing is witnessing a sea-change & is profoundly being swayed by the blending of marketing & technology i.e. after the advent of the era of Martech. Almost every B2B marketing company these days is beholding technology in its rapidly evolving form & is assimilating it with their marketing endeavors.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. The RSS feed is: [link].

Social Media 161

Social Media Media Viral Marketing Skype 161

Content Standard

JANUARY 25, 2018

When Facebook was introduced back in 2004, it was a college “social network.” Since then, it has become one of the largest marketing platforms for brands to engage with their consumers, advertise, and publish content. A new opportunity in marketing was forming. Social Media Evolution.

Social Media 80

Social Media Social Marketing Work Management Marketing Management 80

Biznology

APRIL 18, 2017

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. How will brands, social media marketers, and PR professionals find their way back to the fold?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Convince & Convert

FEBRUARY 15, 2013

The RSS feed is: [link]. Seeing how fans interact on Facebook, Twitter, and Instagram lets her team take a real temperature on Dunkin’s brand advocates. “They put together content almost better than we can,” she says. For social media marketers, the questions of “when are your fans online?

Activities 130

Activities Multi-Channel Social Media PR 130

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Sprout Social

DECEMBER 27, 2016

It is important to note that there is no shortcut of value in social media marketing. The company that promises you 4,000 followers in an hour will not give you valuable customers. This includes coworkers, customers and all your mobile push notifications. Curate content. Extra Points: Check in on a marketing campaign.

Social Media 77

Social Media Optimization Media RSS 77

Writing on the Web

JUNE 12, 2013

Ideally, you want to attract a large number of hungry customers who are interested in partaking of this written food for the soul, but how can you rise above the constant online buzz to attract attention to your blog post ? Your first priority should be to write a high-quality blog content that will help your readers in some way.

RSS 100

RSS Social Media Buzz Internet Marketing 100

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Branding is an expense item like the rest of marketing. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

EMagine B2B Blog

JANUARY 3, 2019

We love WordPress , the Enterprise loves WordPress, and marketers love WordPress. Google Loves Content. As we’ve mentioned before, when WordPress originally launched, it was created as a platform for bloggers, journalists and content marketers alike. Content silo creation. Facebook Open Graph. Custom CSS.

Google 42

Google Marketing Websites RSS Mobile Marketing 42

Scoop.it

MARCH 5, 2020

If you’re in charge of your company’s marketing and/or communication, it means your messages may not be reaching your executives. Later on in this guide, we’ll show you how to add articles, reports, and other important content to your newsletter. Include only the pieces of content they truly need. Build custom recipient lists.

Newsletter 64

Newsletter Ad Building Enterprise Management Click Rate 64

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Paid Search Agency Media Skype 130

Biznology

FEBRUARY 29, 2012

Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. In other words, market research.

B to B 80

B to B Social Media Media Thought Leadership 80

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. 22 Content Marketing Tools. Content Ideas.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

PureB2B

AUGUST 3, 2016

In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. Sure, there’s software that can pull content off the internet for you. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. They commit the publisher to a critical mass of content on an overly aggressive schedule, content that in turn depends on multiple contributors who never seem to share your same sense of urgency.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Biznology

JANUARY 12, 2015

To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003. Even though the algorithm rules have changed, there is no substitute for quality content.

Business Blogging 80

Business Blogging Activities Business Landing Pages 80

Anything Goes Marketing

AUGUST 3, 2009

I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. That is a good use of Twitter for your marketing efforts.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

RebelMouse

FEBRUARY 13, 2019

Bring Together All Your Enterprise Content — Social/Blog. Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it. Ingest wires from the feed and publish them automatically to the site.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Bring Together All Your Enterprise Content — Social/Blog. Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it. Ingest wires from the feed and publish them automatically to the site.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Learn more about our clients: RebelMouse Case Studies Bring Together All Your Enterprise Content — Social/Blog Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Paul Gillin

JULY 29, 2010

In the process, it’s creating some compelling new ways to derive value from content. Content curation is about filtering the stuff that people really need from out of all the noise around it. Keyword filtering has all kinds of shortcoming and RSS feeds are little better than headline services.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

PureB2B

AUGUST 3, 2016

In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. Sure, there’s software that can pull content off the internet for you. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48