Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta?

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

Marketing Insider Group

JUNE 7, 2021

Who is the one true king of marketing? What if I told you the answer was quality content? Content is king today and will still be on the throne tomorrow. In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). It can help you convert leads and win new customers.

Content Marketing 342

Content Marketing Planning Marketing Budget Creation Allocation 342

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing wins ROI.

Advertising Agencies 336

Advertising Agencies Advertisements Advertising Paid Search Agency 336

Optinmonster

FEBRUARY 14, 2024

Are you looking to get more people to follow your business page on Facebook? If you answered ‘yes’ to both of these questions, you definitely should embed a ‘Like Us On Facebook’ popup on your website. Adding a Like Us On Facebook button lets your site visitors follow your Facebook page with a single click. 19% of U.S.

Facebook 98

Facebook Rules Display Social Media 98

Marketing Insider Group

MARCH 1, 2021

With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. If content marketers can leverage the gains we’ve made over the past year to boost those numbers even more, certainly, the best days of content marketing are still ahead.

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

KoMarketing Associates

OCTOBER 5, 2022

When it comes to video content, new research indicates that marketing departments are leaning on these assets the most to build more brand awareness. Overall, it’s the marketing department that leverages video marketing the most, followed by the product team. This was followed by Facebook (62%) and Instagram (51%).

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Guest post by Chris Tweten.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Marketing Insider Group

JUNE 16, 2021

Have you ever opened Facebook with the intent of posting something to boost engagement on your profile, but you realized you don’t have a strategy to help you reach your goal? The way you write and publish your posts can impact your reach, authority, and overall success. Writing Social Media Content that Wins Every Time.

Social Media 262

Social Media Media Content Linkedin 262

Act-On

FEBRUARY 26, 2024

Account-based advertising is a tactic used in account-based marketing. For instance, if you want to market a new food packaging product to General Mills, you can target individuals with titles such as Senior Product Manager, Senior Product Marketer, or VP of Product Marketing. What is an Ad Exchange? What is Ad Targeting?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. And sadly, they’re wrong on both counts.

Paid Search Agency 326

Paid Search Agency Content Marketing Planning Advertising Agencies 326

Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. How Content Marketing is Changing. Keeping a consistent weekly publishing schedule.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. Case studies are one of the most powerful forms of content to have in your marketing repertoire. What are Case Studies in Content Marketing?

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Ask users to keep it short and simple.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Marketing Insider Group

JANUARY 27, 2020

A content strategy? Unless you’re independently wealthy, you’re going to need some way to market your business. The best way to do that – and statistics back it up – is content marketing. The best way to do that – and statistics back it up – is content marketing. Give me a break, you say. You’re a startup.

Startups 338

Startups Marketing & Strategy Marketing Strategy Content Marketing 338

Contently

MARCH 3, 2021

2020 put the spotlight on digital content like never before. With in-person activities on hold, content marketing became an investment that many brands could rely on. Last summer, LinkedIn reported that 78 percent of marketers expected their content budgets to increase this year. Results & Analysis.

Marketing Report 214

Marketing Report Content Marketing B2B Thought Leadership Content 214

Optinmonster

NOVEMBER 14, 2023

Do you want to learn how to create an effective content marketing strategy? Content marketing has emerged as a necessary strategy for businesses aiming to engage, inform, and convert their target audience. We’ll also explore how OptinMonster can elevate your content marketing efforts.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In In five years, most of Facebook will be video,” Mark Zuckerberg announced. Half a billion people watch video on Facebook every day. Contents 1. What Are the Benefits of Facebook Video?

Facebook 123

Facebook Video Marketing Enterprise Management Work Management 123

Optinmonster

FEBRUARY 8, 2024

Are you looking for the best content curation tools? These days, content creation is the engine that drives your business reputation and helps you make sales. But it can be challenging to keep that content machine fully tuned up. That’s why a content curation tool is so important. What is content curation?

Marketing Automation Services 85

Marketing Automation Services Curation Enterprise Management Marketing Automation 85

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. billion monthly active users. Owlet Baby Care.

Facebook 141

Facebook Work Management Campaigns Top of Funnel 141

Convince & Convert

DECEMBER 8, 2014

First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. Posts that reuse the exact same content from ads.

Facebook 168

Facebook Paid Search Agency Marketing & Strategy Social Media 168

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

ClearVoice

AUGUST 14, 2023

To succeed in growing your financial services firm, you need to convey the importance of your services to your potential customers. That’s why financial services firms are now looking to invest in content marketing more than ever. Publishing articles, case studies, and webinars all enrich audiences.

Education 98

Education Personalization Content Marketing Planning 98

Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. What is ephemeral content? Stories can be a great way to drive leads and customers.

Marketing Strategy 114

Marketing Strategy Marketing & Strategy Planning Work Management 114

Hubspot

MARCH 30, 2021

These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate. 13 Facebook Mistakes to Avoid.

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

ClearVoice

MARCH 8, 2021

Facebook videos account for billions of views each day. The marketers who have discovered how to align their video content development to Facebook’s best practices are more likely to reach their audiences and achieve their objectives. 10 Facebook video insights from experts.

Facebook 120

Facebook Video Marketing Copyright Storytelling 120

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Content and audience. Advertising.

Paid Content 121

Paid Content Facebook Ideal Customer Profiles Work Management 121

Optinmonster

AUGUST 27, 2023

Are you using content marketing effectively to reach your customers and grow your business? These days, content is one of the best ways to raise brand awareness among a targeted audience. Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. Read this guide.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Content Marketing Institute

JUNE 14, 2018

You hit the publish button and … Nothing. There are countless ways to get eyes on your content. However, Facebook is one of the most powerful. Promoting your content on Facebook doesn’t have to break the bank. HANDPICKED RELATED CONTENT: Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time.

Distribution 110

Distribution Facebook Ads Top of Funnel 110

Buffer

AUGUST 3, 2022

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. After all, a major goal for all businesses is customer retention, that is, having loyal customers who repurchase from your brand time and time again.

Small Business Marketing 98

Small Business Marketing Facebook Examples Business 98

ClearVoice

MAY 26, 2023

Is longer content better? That’s because the ideal content length depends on the purpose of the content and its intended audience. Let’s take a look at the factors to consider when determining the ideal lengths for various types of content. Content length and SEO Google has said it before.

Content Marketing 105

Content Marketing Content Advertising Agencies Paid Search Agency 105

ClearVoice

OCTOBER 14, 2022

Content continues to reign supreme year after year. However, there’s much more to content marketing than publishing loads of content pieces for your business. Data is key to adapting and adjusting your content marketing strategy for success. The State of Content Marketing.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Martech

MAY 20, 2022

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. It would ban them from operating more than one of these functions: supply-side brokers selling publisher ad space, demand-side brokers selling ads, or ad exchanges connecting buyers and sellers. Lee said in a statement.

Amazon 115

Amazon Paid Search Agency Ad brokers Facebook 115

Optinmonster

JULY 27, 2021

Ever feel like you’re running out of ideas for your content marketing campaigns? Content marketing is all about using content to attract and retain visitors and eventually turn them into customers. There’s just one problem: content marketing can be seriously hard work.

Impressions 145

Impressions Paid Content Examples Content Marketing 145

Adobe Experience Cloud Blog

FEBRUARY 27, 2018

Earlier this year, Facebook announced a significant update to its algorithm, causing concern for brands and publishers all over. The update prioritizes content that starts conversations (via Facebook comments and reactions) on the News Feed of users. Marketers who have been paying attention will have seen this coming.

Facebook 134

Facebook Thought Leadership Custom Publishing Marketo 134

Martech

JUNE 21, 2023

You’ve just hit the “publish” button on your company’s latest blog post. But let’s face it — the “publish and pray” era of content marketing is long gone. But let’s face it — the “publish and pray” era of content marketing is long gone.

Marketing & Strategy 131

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 131

ClearVoice

MAY 17, 2022

Strategic content works especially well for small vs. large business marketing teams. Yet, small businesses still struggle with how to implement and optimize content marketing consistently in a tailored, strategic way that actually leads to more leads, more closed sales, and higher revenue. Ebooks and white papers.

Small Business Marketing 110

Small Business Marketing Top of Funnel Content Marketing Planning 110