How You Can Use Intent Data to Overcome These 4 Common ABM Challenges
Engagio
JULY 31, 2017
On one hand, sales teams don’t have enough contextual data to figure out how to effectively follow-up with leads or determine what content or personalized message to send to key contacts. To execute a successful ABM program, marketers need on-demand access to data that helps them: Define and identify high potential customers and accounts.
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