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IBM Social Computing Guidelines

Buzz Marketing for Technology

Skip to main content. Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media.

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Make the most out of Scoop.it content distribution to engage your audience

Scoop.it

Think about this: 50% of all content goes completely unused, and only 22% of pages that are currently in the top 10 results on search were created within one year. Creating new content is a huge bet, and curated content helps, but only if you put in the effort to distribute it. Internal company wiki or knowledge base.

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Oracle’s Social Media Policy

Paul Gillin

With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle . Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors.

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How to engage your audience with a content hub

Scoop.it

To gain this control, you need to get intentional about the content you publish and curate. This includes both the content you publish to external audiences (your partners, leads, customers, and more), but also your employees. Make content hubs the backbone of your content system. Infographics.

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The Eight Wastes and Internal Social Business Platforms

Biznology

Working from the perspective of the customer who consumes a product or service, “value” is defined as any action or process that a customer would be willing to pay for. They are horrible for content that could benefit a larger group. Essentially, lean is centered on preserving value with less work. . Overproduction.

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How to Make an Editorial Style Guide That’s Freelancer-Friendly

ClearVoice

An editorial style guide is an essential go-to source for your organization’s content and writing, and includes your standards for grammar, punctuation, word usage, sourcing, voice, tone, and even directives to support your organization’s core values. Remember that freelancers are not full-time employees. So use it wisely. .

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride.