Hubspot

AUGUST 18, 2017

Long gone are the days of the old publish-and-pray method of content distribution. Today, planning the actual distribution of the content you've spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself.

Distribution 78

Distribution Marketing Proposals Work Management Content 78

Anyword

JANUARY 21, 2022

??Strong content marketing is one of the most important assets any small business can have in this digital age. Creating engaging content that your customers want to read and share builds a brand’s reputation and boost conversion or leads. What Is Content Marketing — and Why Do We Need It? Top Content Marketing Tools.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Hubspot

JUNE 13, 2019

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Why is press release distribution important?

Press 100

Press Distribution PR Public Relations 100

Scoop.it

MARCH 2, 2023

You might have heard that content is an elixir for growing a small business. Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. What Is Content Marketing? Why Should Brands Bother With Content Marketing? You guessed it right, with content.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Hubspot

MAY 11, 2020

And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? But underpinning all of them is a much simpler question that gets to the very heart of what content marketing has always been about. Essential, in fact. On the contrary.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. In this way, content is a long play, winning trust over time. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. What is a content calendar? A content calendar is a framework used to effectively manage your content marketing program.

Content 80

Content Work Management Ad Frequency Marketing Management 80

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. This, of course, is easier said than done.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Marketing Insider Group

NOVEMBER 9, 2020

The objective of marketing is to attract, engage, convert, and retain customers. And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. But these results don’t come over night, These numbers are for content marketers who invest for at least a year.

Marketing Budget 300

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 300

Marketing Insider Group

MARCH 30, 2021

All four brands mentioned above understand the importance of customer-centricity. They know how to keep their focus on the customer and follow sound product marketing principles for success. In other words, product marketers are responsible for getting people to purchase products and become loyal customers. Source: HubSpot.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Zoominfo

NOVEMBER 20, 2023

The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. The data underlying customer outreach needs to be incredibly accurate, enriched, and deep.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Parse.ly

OCTOBER 7, 2020

In 2017, Forbes told us that content will always be king and three years later, its reign has only gotten stronger. Now more than ever, brands are concentrating on content marketing, investors are piling cash into CMS companies, and consumers are looking for authenticity from the organizations they spend with. Table of Contents.

CMS Development 116

CMS Development Advertising Agencies Privacy Content 116

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. 3 New Content Distribution Tech Trends to Embrace Now [Tools]. Click To Tweet.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

nDash

JULY 26, 2022

Content marketing is three times more efficient than traditional lead generation strategies. And, in 2022, you can ask almost any marketing professional out there– 92% say that content is a valuable asset. With all the positive feelings surrounding content marketing, why are some businesses still struggling to see results?

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Content Marketing Planning 52

Marketing Insider Group

MARCH 30, 2020

While it may seem counter-intuitive, when you take an approach that puts the customer’s needs in the driver’s seat, and you’ll be on the fast track to marketing success. How do you show your customers that you care about their needs? Quick Takeaways: Providing actionable content to B2B customers is the key to winning their business.

B2B Sales 291

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 291

Marketing Insider Group

AUGUST 20, 2019

Marketing has to evolve in order to keep pace with our changing world and shifting customer habits. We have found that content marketing and thought leadership play vital roles in marketing transformation as they have the potential to unlock growth and attract the right kind of buyers. Your audience craves great content.

Planning 100

Planning Content Marketing Thought Leadership SME 100

seo.co

OCTOBER 6, 2021

“Conversions” are often loosely defined, and you’ll encounter some writers who will say a conversion has taken place when someone clicks through a different article, or socially shares your piece of content. This guide’s intention is to teach you how to use content to get more of these hardline conversions for your site.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

Strategic-IC

JUNE 25, 2019

Strategic planning, research, creation, publication and promotion - creating a quality content strategy can be complex. Here we look at tools that may help to support your content process. Tools to Enhance Your Content Process. However, content creation is only the tip of the iceberg. Related: 2.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. According to the 2017 HubSpot State of Inbound, ‘developing content’ is still a key marketing challenge. 4 Content Considerations from the HubSpot State of Inbound.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Vidyard

AUGUST 13, 2018

Video is an important part of good content strategies The importance of video has been a consistent message from the stage at INBOUND. We are sure that HubSpot is working away looking at how video applies to each stage of the inbound funnel. The video can be played in-line alongside the rest of your awesome content on the page.

Curation 118

Curation Top of Funnel Video Marketing Content 118

Martech

MAY 3, 2022

“The drive to deliver better digital customer experiences and streamline digital business operations accelerated the demand for martech and inspired a new wave of startups in the space,” they write. Barriers to entry topple for products like SaaS software, which require no manufacture, warehousing or physical distribution.

Marketing Management 108

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 108

Scoop.it

MARCH 18, 2021

To build a powerful content engine, you need to use content hubs as the backbone of your system. They help you sort and organize each piece of owned or third-party content and find it exactly when you need it, both for your internal and external audiences. Before you dive in, define your content hierarchy. Core topics.

Process 53

Process Optimization Curation RSS 53

Marketing Insider Group

AUGUST 5, 2015

Well, if that is the case then we should stop being stupid with our content marketing planning. Simplification is the key to a deeper customer connection. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy. Create an efficient content creation supply chain.

Planning 100

Planning Marketing Plans Content Marketing Tips 100

Content Marketing Institute

MARCH 23, 2018

Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences. Messaging fits content marketing mission. HANDPICKED RELATED CONTENT: 13 Smart Brands Using Technology to Power Their Content. Click To Tweet.

SMS 110

SMS Conversion Planning Paid Search Agency 110

Marketing Insider Group

AUGUST 24, 2015

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? Step # 3 : Define Your Audience & Content Gaps.

Planning 100

Planning Marketing Plans Content Marketing Buyer Personas 100

Vidyard

JULY 27, 2022

Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. In this remote-focused world, it’s up to you to ensure that the customer engagements you were having face-to-face continue seamlessly, even when you’re a city, country, or continent away.

Template 73

Template Video Marketing Work Management FAQ 73

DivvyHQ

JULY 22, 2019

Whether you’re just getting started in the content marketing game, or you’ve just been tasked with building out a new content team, identifying a handful of content themes to focus on is one of the most important exercises in developing a content marketing strategy. What are Content Themes? Content planning.

Planning 69

Planning Content Marketing Content Marketing & Strategy 69

Valasys

FEBRUARY 13, 2020

Every B2B marketer wants to build strong brand authority deploying content marketing at its very best. This blog post will tell you how you can provide an extraordinary stimulus to your content marketing endeavors to build brand authority. This is where the role of strategic B2B content marketing becomes vital.

Content Marketing 64

Content Marketing Ad Building Brand Identity Branding 64

Marketing Insider Group

JUNE 22, 2021

Businesses worldwide continue increasing their content marketing budgets to expand their reach and grow their audiences online. But if they don’t have a content distribution plan in place, a lot of their time, effort, and resources will end up going to waste. Every type of content requires unique distribution tactics.

Distribution 325

Distribution Cost Per Click Marketing Budget Marketing Budget Creation 325

Hubspot

MAY 26, 2021

While some of the factors are based on website content and performance, Google also gathers its understanding of your website through sources outside of your domain. on-page SEO) and works to add credibility, relevance, trustworthiness, and authority to your domain. Encourage your customers to leave positive reviews online.

SEO 91

SEO Domain Lead Ranking Lead Scoring 91

The ABM Agency

MAY 26, 2023

You’ll learn about conducting in-depth research on these targeted accounts, understanding customer pain points, and developing comprehensive persona profiles. Furthermore, we’ll dive into crafting personalized marketing plans with tailored email campaigns and content creation strategies that resonate with key decision-makers.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

SalesIntel

JANUARY 21, 2022

Intent data is a set of behavioral and search signals to help marketers and sales professionals understand potential customers’ likelihood to purchase a product or service. They go online, read content, hunt for answers, and learn to cope with their discomfort. It allows you to offer content based on lead intent signals and triggers.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

chiefmartech

DECEMBER 1, 2020

Distribution chains. Markets, competitors, and customer expectations can change swiftly. This platform pattern is also applied to content and campaigns, where foundational creative assets are designed to facilitate independent production of variations and localizations within a common marketing framework. This is part 3.

Digital Asset Management 95

Digital Asset Management Trends Work Management Marketing Management 95

Hubspot

MAY 14, 2019

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Content Marketing. Customer Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Launch Marketing

AUGUST 30, 2017

The number of content planning and marketing tools available to B2B marketers today is larger than ever. Some technologies help you create content, some help you distribute content, and still others help you measure the effectiveness of content. Find relevant articles from the highest performing search queries.

Planning 55

Planning Tools Work Management Marketing Management 55

Brandpoint

SEPTEMBER 16, 2019

Companies can post on social media and their website, showing their client success stories and customer reviews, but it’s still hard for people to trust brands when they don’t have anyone they know vouching for them. For example, if well-known sites are sharing your content, this helps build your brand credibility.

Buzz 98

Buzz Word of Mouth Thought Leadership Trust Marketing 98