Content Custom Publishing Distribution FAQ SME 
Ambal's Amusings
JULY 15, 2010
The biggest challenge in white paper development and marketing is constructing a formal process that translates raw Subject Matter Expert (SME) interviews or online research information into a compelling white paper sufficient to generate high quality business leads and/or a greater number of social media followers. Gordon Graham Recommends.
Convince & Convert
SEPTEMBER 21, 2010
Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. At one point we discussed headline writing and what draws clicks within the social media content universe. The appetite for tools content is huge. Most of the rest are from spring 2010 or earlier.
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Ambal's Amusings
SEPTEMBER 3, 2009
Scribd for reference and distribution of white papers. White Paper FAQs. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Gordon Graham's White Paper FAQs. WhitePaperSource Newsletter. Who needs white papers anyway?
Single Grain
NOVEMBER 18, 2019
Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. In this age of content oversaturation, readers are savvier about what they consume and from whom. Content is the soul of any business.
Ambal's Amusings
NOVEMBER 23, 2010
How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. By asking your SME these additional questions as part of your content interview process, you can craft a more effective white paper that fully engages your designated target audience.
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