KoMarketing Associates

SEPTEMBER 14, 2013

Customers (B2B or B2C) are buying more like “prosumers”. Search is one access point, but B2B organizations also need to consider the information accessible through affiliates, publishers, distributors, analysts, other customers via social or other channels, not to mention competitors. The short answer is: critically!

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

KoMarketing Associates

AUGUST 1, 2017

From LinkedIn’s own research library, to core social networking benefits, to platform functionality for content marketing and advertising efforts, there are a range of opportunities B2B marketers can capitalize on. The Sophisticated Marketer’s Guide to Content Marketing. The LinkedIn Content Marketing Tactical Plan.

Resources 139

Resources Linkedin B2B Marketing B2B Thought Leadership 139

KoMarketing Associates

AUGUST 3, 2017

A study by Deloitte published by the Wall Street Journa l shows that B2C companies spend more on social media than B2C, but B2B spends more money on marketing training and analytics, possibly due to the fact that B2B industries are often more intricate and require more professional training and product support. Regulatory Challenges.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120