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| | WRITTENT
APRIL 1, 2013 A 15-Step Guide to Creating Viral-Ready Branded Content
Content marketing is hot. 33% of the average B2B marketing budget is currently allocated towards custom content creation. If you haven’t designed a content strategy, it’s high time to get started. We’ve compiled our favorite steps on how to succeed: Step #1: Realize a Content Strategy Isn’t Optional. Hiring a content creator isn’t a decision to be taken lightly.
| | HUBSPOT
MARCH 1, 2012 How to Conduct Competitive Analysis to Step Up Your Content Strategy
If you're looking to compete on inbound marketing techniques , you can actually find out quite a lot about your competitors by performing competitive content analysis. Yes, performing competitive content analysis takes significant upfront time, but doing so will help you set a realistic content strategy that will allow you to compete, and eventually overtake, your competitors online.
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| | INBLURBS
DECEMBER 21, 2011 How to save 62 percent of your budget with inbound marketing
During the past years inbound marketing, which consists of strategic and buyer persona oriented content creation and content distribution like corporate blogging, engagement in social media, lead generation and lead conversion through lead nurturing and measurement through closed-loop analysis has grown in popularity. The more you publish and share the better.
| | INBLURBS
JUNE 14, 2011 The Number ONE Inbound Marketing Success Secret is Content
It is no secret that companies who publish valuable content on the web get more attention from their existing and potential customers. Companies that utilize the opportunities of publishing valuable content get more attention, traffic and generate more leads. HubSpot study made of data of 4,000 companies shows: The more content you have the more traffic you get.
| | BUZZ MARKETING FOR TECHNOLOGY
JUNE 27, 2008 How to Save the World - PKM An Update
Was there too much content to wade through? Was the content badly indexed? The practitioners I talked to about PPI said they would love to participate in PPI coaching, provided it was focused on the content on their own desktops and hard drives, and not the stuff in the central repositories. The old model, which we pursued from 1994-2004, is focused on content and collection. -- the acquisition, organization & aggregation, storage and dissemination of content under organization-wide taxonomies using customized tools and containers, just-in-case it might be reusable.
| | BUZZ MARKETING FOR TECHNOLOGY
JUNE 27, 2008 PKM and the Organization - Pollard
It will be published later this year as a chapter in a compendium book on emerging trends in KM. Many training departments saw it as the content side of training, and wondered why it didnt report to them. And the creative people who often had the Knowledge Director thrust upon them conceived of KM as a means for increasing organizational innovation, customer satisfaction and employee retention. Most knowledge workers have figured out how to get the content they need to do their jobs well, without any help from KM. Automatic peer-to-peer publishing and subscription.
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CONNECT THE DOCS The Biggest Challenge in Creating and Marketing White Papers
| THURSDAY, JULY 15, 2010
recommend a structured development process comprised of the following steps: Step 1 Formulating the right kind and quantity of questions for SME interviews that can translate into highly appealing white paper content
. Free document distribution
sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers
. Consider sharing content
for free when it's intended for those early in the buying cycle. MORE >>
CONNECT THE DOCS How to enhance information absorption for your white paper?
| THURSDAY, MARCH 11, 2010
While video represents an innovative approach to information delivery, document-oriented PDF white papers will remain the premiere way to distribute
critical business information. Today, the white paper is an online document-oriented medium, with the vast majority being published
using the Adobe® PDF format. This provides business marketers with the greatest flexibility for onscreen viewing, online distribution
, and hardcopy printing that meets the needs of both their marketing campaigns and business users. Scribd for reference and distribution
of white papers. MORE >>
CONNECT THE DOCS ClickInsights: What is the ideal length of a white paper?
| THURSDAY, FEBRUARY 4, 2010
is still king, so grant your prospects some love by giving them a great content
-rich white paper. Free document distribution
sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. White Paper FAQ
Brief answers to 20 fundamental questions on white papers. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers
. More recently, Eccolo Media published
the B2B Technology Collateral Survey Report in September 2009. Provoke? MORE >>
- Toward a New Knowledge Society
Description of distributed
knowledge, contrasted to traditional kn more. custom
Representation = a pattern of connectivity Slide 21: The theoryâ?¦ it is distributed
as a set of connections across the network Other concepts are embedded in the same network they form parts of each other, they effect each other Slide 22: The connections can self-organize Self-organizing systems acquire new structure without specific interference from the outside. content
, classifier) Distributed
metadata â?? Slideshare.net (beta). MORE >>
DELICIOUS B2BMARKETING Integrate Social Networks with your Corporate Website with ‘Social Sign On’
| FRIDAY, OCTOBER 1, 2010
There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers
voices through reviews and ratings, 3) Aggregating the discussion back on your own website. Problem Identification: Corporate Websites Detached from Customers
There are a number of specific disruptions now that social networks have gained prominence with customers
, the include: Consumers and customers
are already connected to each other using social technologies and making decisions about products and the brand is not involved. MORE >>
- ClickInsights: Mistakes to avoid in copy used for lead generation CONNECT THE DOCS | THURSDAY, JANUARY 7, 2010
- Killer Questions to Ask Before Starting a White Paper Project CONNECT THE DOCS | TUESDAY, NOVEMBER 23, 2010
- ClickInsights: What was your "Aha" moment in 2010? - Part 1 CONNECT THE DOCS | MONDAY, JANUARY 31, 2011
- ClickInsights: How to choose a white paper syndication partner? CONNECT THE DOCS | THURSDAY, OCTOBER 1, 2009
- ClickInsights: What is the biggest mistake to avoid when writing a white paper? CONNECT THE DOCS | THURSDAY, SEPTEMBER 3, 2009
- ClickInsights: What was your "Aha" moment in 2009? - Part 1 CONNECT THE DOCS | THURSDAY, DECEMBER 3, 2009
- Personal Knowledge Management - Pollard BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
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