xiQ

JUNE 19, 2019

Content plays a major role in Account-Based Marketing. Compelling and engaging content is required, at all levels of ABM, to tell your story to your prospects. Strong content is a currency in today’s world. ABMers have to be really good storytellers. The Value of Strong Content. “66 Content Marketing Institute.

Account Based Marketing 62

Account Based Marketing Storytelling ABM B2B Thought Leadership 62

Scoop.it

MARCH 26, 2019

Marketing teams provide sales organizations with tools and curated information. This includes blog posts, external content, best practices and tools. For example: Invaluable to salespeople who come across competitor objections on a regular basis, this UpLead content provides a detailed comparison against one of their competitors.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Content Standard

FEBRUARY 20, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. The fact that algorithms are now capable of generating human-sounding content in seconds, has sparked debate over whether we’ve arrived at a cultural crossroads.

Storytelling 90

Storytelling Transparency Trust Marketing Opinions 90

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Martech

NOVEMBER 13, 2023

” Licensing and developing user-generated content How does Catch+Release differ from other well-known suppliers of image and video content like Shutterstock, Getty Images and Adobe? The price point It’s easy to see what licensing content from Shutterstock, for example, costs. .

User-Generated Content 74

User-Generated Content Paid Search Agency Advertising Agencies Generation 74

Convince & Convert

NOVEMBER 21, 2013

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. To develop the new website, Coca-Cola spent the past year testing and understanding what types of content resonated the most with its core audience.

Storytelling 163

Storytelling Marketing Websites Social Media Blogger 163

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. Enter lo-fi (low fidelity) and personality-driven content.

Social Media 90

Social Media Media Content Storytelling 90

EveryoneSocial

OCTOBER 19, 2022

We’ve all heard the Steve Jobs quote that “The most powerful person in the world is the storyteller.”. Jobs was speaking to product marketing, but as Maasa Walker exemplifies in this episode of Social At Scale recruiters and employer brand strategists also set themselves apart with storytelling.

Personalization 98

Personalization Brand Identity Branding Storytelling 98

Bluetext

MARCH 19, 2024

From professional snapshots on LinkedIn to visually captivating content on Instagram, ensure consistency while adapting your narrative to suit the platform’s tone and audience expectations. Refresh these pages with engaging content, including product updates, industry insights, and thought leadership articles.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

Content Standard

DECEMBER 19, 2023

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. We’re swimming in an ocean of data, and content is the biggest fish in the sea. Commitment 1: Prioritize content creation despite economic headwinds Why?

Terms and Conditions 83

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 83

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. Can you describe Variety ’s audiences and how they influence the content you create?

Storytelling 65

Storytelling CMO Advertising Agencies Custom Publishing 65

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Thinkers360

FEBRUARY 16, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 24 Patrick Van Hull Supply Chain Storyteller Contact Patrick Van Hull Score: 36.06 3 Tom Raftery Tom Raftery Contact Tom Raftery Score: 73.56 4 Vladimer Botsvadze VladimerBotsvadze.com Contact Vladimer Botsvadze Score: 58.20

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 98

Webbiquity

MAY 9, 2023

Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action. You can also curate informative content for them and add your insights. For instance, Zomato is really killing it with a string of compelling content.

Social Media 313

Social Media Social Marketing Planning Tips 313

Bound360

AUGUST 16, 2017

Storytelling to resonate with the heart of your web audience is a powerful way to influence their purchase decisions. More and more destination marketers are tapping into the power of user generated content (UGC) in the form of images and videos. User generated content helps establish a destination’s credibility.

Storytelling 45

Storytelling Word of Mouth Peer-to-peer Curation 45

Bound360

AUGUST 16, 2017

Storytelling to resonate with the heart of your web audience is a powerful way to influence their purchase decisions. More and more destination marketers are tapping into the power of user generated content (UGC) in the form of images and videos. User generated content helps establish a destination’s credibility.

Storytelling 45

Storytelling Word of Mouth Peer-to-peer Curation 45

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. However, the content space is noisy. People are overwhelmed with the volume of content hitting the web every day. So what should marketers do?

Storytelling 51

Storytelling Enterprise Management Brand Identity Branding 51

Vidyard

SEPTEMBER 27, 2022

Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement. Get it Free Contents 1. Video Benchmarks for Content 2.1 Curating Resources 1.2

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Scoop.it

SEPTEMBER 22, 2020

That brings us to the question: How can you optimize your email content and drive conversions? Here’s how: 5 Tips to Craft Winning Email Content. The first step to creating engaging content for your emails is to understand your target audience. Use the power of storytelling. Repurpose the content.

Conversion 86

Conversion Optimization Content Curation 86

Content4Demand

SEPTEMBER 21, 2018

Podcasts were a top trend in the 2018 Content Preferences study. Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. by Alicia Esposito, Content Strategist.

Storytelling 41

Storytelling Lead Ranking Aggregators Buzz 41

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. We’ve built our audiences through a combination of marketing and content, and our strategy is very, very deliberate.

Storytelling 46

Storytelling Paid Content Advertising Agencies Mobile Advertising 46

ClickZ

FEBRUARY 19, 2020

30-second summary: Netflix’s Bandersnatch offers a new window into creating a seamless and uninterrupted way to embed branded content into its programming, and in the process, the company may have shown other streaming platforms how to take advantage of an important new revenue stream. A new paradigm for interactive storytelling.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

Seismic

AUGUST 31, 2020

Today, I’m excited to announce that as part of our Seismic Summer 2020 Release, we are unveiling Seismic Interactive Content, a powerful new capability that delivers immersive, engaging buyer experiences. And 91% of customers prefer interactive/visual content delivered on demand. The critical needs for businesses.

Content 88

Content Touchpoints Buyer's Journey Television marketing 88

Salesforce Marketing Cloud

AUGUST 29, 2023

If you talk about equality in your messaging, practice what you preach and make sure your storytelling reflects your diverse customer base. By gathering this information, her team is able to share exclusive content and behind-the-scenes glimpses, and even surprise them with personalized gifts based on social media behavior.

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Tomorrow People

NOVEMBER 16, 2018

“ If you're serious about your content marketing strategy, you have to realize you're writing for an ever-changing audience , says Jaime Bailey, Vice President of Marketing at VHT. Our audience values expert content that is well researched, helps them solve a problem, and keeps them abreast of the latest industry trends.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

Adobe Experience Cloud Blog

OCTOBER 15, 2018

It is about knowing what content your customers and prospects want to consume. This new era of marketing is all about storytelling and curating customer-centric content. Take on the Art of Storytelling. Marketing is more than creating content to sell a product or service. Courage to Take on the Culture.

CMO 134

CMO Thought Leadership Curation Storytelling 134

Scoop.it

MARCH 7, 2023

There are many types of content that marketers, creatives, and business owners should invest in nowadays to build their competitive advantage. While written content remains the foundational pillar of all marketing activities, we have to note the importance and rising popularity of video content as well. Not a problem.

Video Marketing 96

Video Marketing Tools Best Practices Work Management 96

Content Marketing Institute

MARCH 30, 2018

On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. HANDPICKED RELATED CONTENT: 27 Reasons Why Your Content Sucks.

Curation 108

Curation Content Marketing Proposals Dwell 108

Sprout Social

DECEMBER 16, 2020

They take storytelling to a new level. They committed to telling a story and weren’t afraid to create a production from scratch to make the content memorable. Rather than ad-forward content, the brand takes a creative-forward approach that results in the community becoming all the advertising they need.

Creativity 119

Creativity Curation Communities Storytelling 119

Content Standard

MAY 12, 2017

When you feel you’ve cracked the code for digital storytelling, time on site, organic search, SEO mastery, and engaging content, you’re more likely to push your ambitions and see how far you can really reach. Even a few of your contributors have started to produce long-form content on their own sites.

Storytelling 60

Storytelling Thought Leadership Ideal Customer Profiles Curation 60

Marketing Insider Group

JANUARY 16, 2023

Adapt your content marketing strategy to the needs of your target audience to overcome the biggest marketing challenges of 2023 . Effective content marketing is tailored to consumers. Here’s how you can overcome 2023’s biggest marketing challenges by adapting your content marketing strategy to the needs of your target audience.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Convince & Convert

JUNE 19, 2014

With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. Under each visual, users have the option of sharing the content across Facebook, Twitter, and Google+.

Trends 149

Trends Google Storytelling Curation 149

Content Standard

APRIL 12, 2019

No one understands the value of data-driven content marketing quite like Netflix. The company has been collecting data for decades, using increasingly intelligent algorithms to tailor recommendations and personalize content homepages for individuals. From Streaming Platform to Content-Creators.

Enterprise Management 85

Enterprise Management Content Marketing Brand Identity Branding 85

Stevens & Tate

MAY 27, 2022

The following are just a few of the reasons why you should incorporate YouTube videos into your senior living content marketing strategy : 1. According to YouTube’s Trends Dashboard, more than 60 million Baby Boomers over the age of 55 view content on YouTube every month. Seniors Prefer Visual Storytelling.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

ClearVoice

OCTOBER 12, 2018

As content marketing continues to grow in importance in today’s digital marketing landscape, more and more accredited institutions are offering in-depth courses and material that can make you a better content marketer. Courses and training to up your content strategy, marketing and media skills.

Course 86

Course Training Content Marketing Budget Programs 86

Litmus

FEBRUARY 8, 2024

This significant—but not insurmountable—challenge requires marketers to craft an omnichannel experience, retaining email’s reach and adapting its use to make content more relatable and engaging. AI will help marketers curating smarter, more personalized and relevant emails through AI-powered product recommendations.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

KoMarketing Associates

MAY 5, 2015

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. Content Marketing Institute defines content marketing as “non-interruption” marketing. Content Marketing Institute defines content marketing as “non-interruption” marketing. Another tactic is to do the research yourself.

Education 120

Education Tactics B2B Marketing Practices 120