Scoop.it

SEPTEMBER 28, 2022

The concept of curation has existed for centuries in the art world, but it only recently made its way into the marketing vernacular. In marketing, today, content curation is the process of sorting through and selecting the best content from a variety of sources on a specific topic. And the business keeps its subscribers.

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Scoop.it

OCTOBER 27, 2022

Do you think content curation is just another term for content creation? Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. But here’s the deal with content creation. Consider supplementing content creation with content curation.

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Square 2 Marketing

FEBRUARY 6, 2024

You know you need great content to connect with prospects, but does it ever feel like you’re talking to yourself? How can you demonstrate your expertise and get noticed in a crowded marketplace that’s adding new content every day?

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Scoop.it

APRIL 6, 2021

Content curation has the potential to turn your website or brand into an engaging and value-adding entity without the need for directly committing the time and resources towards producing your own texts or multimedia. As a content curator , your task is to pick only the best content to share with your audience.

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Scoop.it

MAY 18, 2021

All of them are formats of curated content that imply selecting, structuring, re-packaging, and delivering valuable information to users. Most of the time media outlets and varied blogs leverage curation, but it can be beneficial for online businesses as well. Features of Curated Content.

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Scoop.it

OCTOBER 1, 2020

The harsh truth is if you want your organisation to thrive, you not only have to be present in most social platforms but you also are required to provide content that is relevant to your target demographic. Nevertheless, making sure that your social accounts are a rife resource for your clientele can be a challenge.

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Scoop.it

OCTOBER 6, 2020

Content can make us smile. HubSpot research shows that total sales is the most common measurement for determining the success of content marketing strategies. Brands don’t invest in content for the sake of it – they do it to drive results, and the result they care most about is selling more. It can make us think. The answer?

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SEMrush

DECEMBER 31, 1969

Solid content curation can amp up your content marketing game, extend your reach and your resources, and add value to your blog. Find out how.

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Marketing Insider Group

JULY 3, 2023

However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. Image Source 3.

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DivvyHQ

OCTOBER 23, 2020

If you're working in content marketing, your day is probably jam-packed. Thankfully, we've done some of the work for you with this curated list of 50+ resources to help you level up your content marketing skills. So finding time to learn new things and improve your skills is probably not easy to come by.

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Marketing Insider Group

APRIL 17, 2023

As content marketing experts, we realize that not everyone has this superpower. That’s why we’ve done the groundwork for our fellow content marketers, and compiled a list of the 25 best marketing articles that everyone needs to read. Here’s 25 of the best marketing articles that every content marketing needs to read.

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Scoop.it

FEBRUARY 25, 2021

In a marketplace that’s become increasingly digital in the wake of COVID-19, it’s more important than ever that businesses look to optimize their content for audiences on social media. There’s little point in curating your content if it’s not going to strike a chord with your target audience. Understand Your Audience.

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Scoop.it

AUGUST 16, 2022

You need to have the right thought process and create emails with engaging content and attractive offers that stand out. An email newsletter is the perfect scaffold that allows you to send educational content and keep the subscribers hooked. Defining a Curated Newsletter. Advantages of Curated Newsletters. Pick a topic.

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Scoop.it

DECEMBER 1, 2020

Content marketing is a challenging discipline. Content that’s engaging, entertaining, useful and informative grabs eyeballs, builds connections with potential customers, and establishes your brand as one that’s worth following. At the same time, you can’t neglect the need to publish a certain amount of original content.

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Scoop.it

DECEMBER 15, 2020

On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. The Benefits of Content Curation for Startups. Content curation is valuable for any business in any industry, but it’s an especially powerful weapon when wielded by startups.

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Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

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Scoop.it

JUNE 6, 2019

It is no longer news that content curation will boost your content marketing efforts. It is an excellent way of sharing useful content to your audience if you have one already. But while you’re probably finding success with content curation , others are struggling to justify the time they spend curating content.

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Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. The pillars of a content strategy for employee advocacy platform.

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Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. They’re all over digital content and online channels. Most of them are doing it at a basic, functional level.

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Buffer

SEPTEMBER 1, 2022

In terms of value, I think the most valuable content medium for me has been the podcast, but they all go together. So beyond the shorter-form Twitter content, I could also be in my audience’s inbox and share more in-depth thoughts. That is also what makes content pop. They don’t feel like work to me.

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xiQ

MARCH 1, 2023

The Power of Affinity Marketing: How xiQ's AI-Powered Digests are Revolutionizing B2B Content Marketing Cut Through the Noise and Capture the Attention of Your Target Audience In the world of B2B marketing, creating relevant and engaging content is crucial for building brand awareness, establishing thought leadership, and ultimately driving sales.

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KoMarketing Associates

AUGUST 29, 2017

To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer. How do I configure GA to track XYZ? Where to Learn Google Analytics.

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Scoop.it

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates.

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Digital B2B Marketing

JUNE 11, 2012

According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Does sharing someone else’s content make you a thought leader? Content curation can be a valuable activity. However, the content curator and librarian are not the thought leaders.

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Avitage

APRIL 3, 2016

Our practice of using Content Source began over 12 years ago, but became a disciplined, robust practice about 5 years ago. See 7 reasons you’re not getting the most out of your customer facing content) What is Content Source Content source is a repository of all text elements that are used in, or to create content. (See

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Convert

DECEMBER 2, 2020

They are busy optimizing their website for the holidays and seem to be pursuing a more aggressive A/B content testing strategy. There are signs, though, that this kind of AI-driven curation is losing ground among consumers. RECOMMENDED RESOURCE : Personalization-at-Scale for B2B: Delivering 100,000 Unique Experiences to 100,000 Users.

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Scoop.it

MARCH 26, 2019

Marketing teams provide sales organizations with tools and curated information. This includes blog posts, external content, best practices and tools. For example: Invaluable to salespeople who come across competitor objections on a regular basis, this UpLead content provides a detailed comparison against one of their competitors.

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Content Standard

JANUARY 4, 2024

A Content Disrupted podcast with Axel Kirstetter, Vice President of Global Product Marketing for Guidewire. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. How often does your marketing team produce content based on internal opinions or requests?

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Scoop.it

AUGUST 29, 2019

Content distribution. What if only a few employees are willing to share your content? The potential reason for that is simple: your employees don’t want to only share your company’s content. Sharing content from third-party sources. Why employee advocacy works with content curation. Attracting new recruits.

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Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality.

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SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization.

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ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

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Vidyard

SEPTEMBER 27, 2022

Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement. Get it Free Contents 1. Trends in Resources Used for Video Production 1.6.1 Curating Resources 1.2

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Marketing 261

FEBRUARY 20, 2021

While there’s no secret sauce to mastering every type of marketing initiative, there is a way to reduce the time and stress that goes into creating fresh content. Content Repurposing Template. Summary: Creating consistent content is often a challenge for most startup marketers. No gates, no email address required.

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Thinkers360

MARCH 1, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

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seo.co

SEPTEMBER 27, 2021

Most site owners know that they need to build links and reputation by generating relevant and innovative content. But you also can get links in ways other than writing content. If you’re interested in building links without creating a lot of new content, you should be hunting for ways to leverage your connections and relationships.

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Animalz blog

JANUARY 23, 2023

We’ve found that we can create great content — content that gets results — with a blend of human and machine. And we’ve dubbed this blend: the Content Cyborg. Here’s why and how you should integrate AI writing tools into your content marketing. The question is: how much of either should you use?

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