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11 Content Curation Tools Every Marketer Needs

Hubspot

For the uninitiated, content curation is finding information relevant to your audience from a variety of sources and sharing it strategically through your communication channels. The need for great content curators has never been more urgent. successful content curator is no different than a successful wedding DJ. Content Curation For Beginners.

The 30 Best Content Curation Resources for Marketers and Business Pros

B2B Marketing Insider

Today, there are so many options available and we each have to find a way to find, filter, consume and share the information that is relevant for us. I use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing. Content Marketing #CMI content curation

A guide to content curation. Where can I find shareable social content?

Earnest about B2B

How can we keep the content monster fed and happy? We haven’t got resource to generate content all day long.”. That’s where content curation can be the answer. Content curation is basically taking other people’s content that’s already out there and either summarising it helpfully (pointing out the best bits) or using it to substantiate an opinion or comment.

Marketing via Aggregation, Filtering and Curation – Tools and Resources

Aggregage

Great picture and post on the Information Overload Paradox : The post talks about the issue of overload: I can certainly consume more content than I could two decades ago, but no matter how much content is available, I can’t consume much more. And relative to the sheer volume of content available to me, I’m actually consuming a smaller percentage every day. Curation.

Eqentia content curation gives control to information consumer.

Marketing to Business Executives Blog

However, many platforms assume that the curator’s interests and the interests of the information consumer are perfectly aligned when, in fact, that may not be the case.  Leave a Reply Cancel reply Games as Content in B2B Marketing RSS feed Google Youdao Xian Guo Zhua Xia My Yahoo! Comments (0) Trackbacks (0) Leave a comment Trackback No comments yet. No trackbacks yet.

Ten Use Cases for Content Curation in Marketing

Marketing to Business Executives Blog

Marketing to Business Executives Blog B2B Marketing Strategies that Work Home About Home > Content curation , Content marketing , Social media management , Thought leadership > Ten Use Cases for Content Curation in Marketing Ten Use Cases for Content Curation in Marketing 01/12/2011 Marketing to Business Executives Leave a comment Go to comments Content curation offers the promise of addressing both information consumers’ and marketers’ challenges in taming the flood of digital information.  Cultivate a community. 

6 Ways to Use Curation for B2B Social Media

Social Media B2B

One of the continuing trends in B2B social media is curating content from other sources and presenting it to your followers and subscribers. Depending on the medium you use to present it, this may include your own comments about the curated articles. While it is important to create your own original content for your company’s social media outlets, one way to broaden the amount of content your provide to your network is to share content of others. Curation is all about compiling and reviewing content and only sharing the best of it.

The future of content marketing strategy

grow - Practical Marketing Solutions

In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert. In the past 24 months Baer has introduced rapid short-form videos, a new curated content property, five new podcasts and flurry of new publishing innovations on channels like LinkedIn and Facebook. How to maintain a cost-effective content creation strategy.

Content Curation Tips: 6 Places to Find Content to Share on Social Media

Writtent

75% of marketers don’t have the time to create custom content. According to the experts at Curata, time and resource constraints are a major barrier for many companies who want to build a content empire, but lack the time. Content curation isn’t a quick fix for your staffing woes, or a way to escape your company’s need to think in campaigns. Create a Twitter List.

The new psychology of content consumption

grow - Practical Marketing Solutions

Is the psychology of content consumption changing? Tom Webster and I get into some discussions that are guaranteed to get you thinking about the nature of content and content consumption today. The dramatic behavioral shift in consumer content streaming behavior. Click here for the show’s RSS feed – for Android listeners. But then we get serious.

“Curation” gets six tweets per hour…right now!

Marketing to Business Executives Blog

Marketing to Business Executives Blog From Insight to Action in B2B Home About Home > Buyer behavior , Content curation , Content marketing , Customer knowledge , Thought leadership > “Curation&# gets six tweets per hour…right now! “Curation&# gets six tweets per hour…right now! No trackbacks yet. Theme: INove by NeoEase

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. According to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing as well.

B2B battleground for content curation « Marketing to Business.

Marketing to Business Executives Blog

The B2B marketer, like, publishers, need search and filtering that yields a quality collection of items (blog posts, articles, tweets) from which the curator can work efficiently.  This focus on quality of content presented to the curator is critical in publishing, where the productivity of editors is a major justification for content curation.  And new (e.g.,

10 reasons why Twitter is content marketing’s best friend

grow - Practical Marketing Solutions

” But seriously, Twitter is an essential component of any content marketing strategy, which might seem surprising since we are pretty limited with what we can accomplish in 140 characters, right? Let’s expand our view of Twitter as an essential component of a content marketing strategy. By now, many companies understand they need content. source of content.

Content Curation in B2B Marketing

delicious b2bmarketing

November 7, 2010 Content Curation in B2B Marketing Posted by: Lee Odden of Online Marketing Blog on 06/29/10 1 Comment : Linking Blogs : Add to del.icio.us : Many of the B2B companies that publish corporate blogs have long realized the value of publishing useful content in the form of white papers, case studies, webinars, newsletters and other types of educational content.

The silver lining in the bad news about content marketing

grow - Practical Marketing Solutions

There is a steady drumbeat of bad news about content marketing … The output of content per brand increased by 78 percent in one year, but content engagement decreased by 60 percent at the same time. On social networks, brand-generated content is seeing the lowest engagement rates now than any other time. The more content, the more competition.

How to Manage Your Content Marketing in 30 Minutes a Day

Hubspot

Content marketing takes time, effort and dedication. You can’t seem to get around to everything on your to-do list -- much less invest the time required for effective content marketing. Yes, it would be great if you could spend hours on content marketing everyday. The most successful content marketers do a little bit each day, and it adds up over time. Right? Wrong.

RSS 61

Content Curation on Steroids

Paul Gillin

All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 In the process, it’s creating some compelling new ways to derive value from content. Content curation is about filtering the stuff that people really need from out of all the noise around it. The problem with curation is that it’s labor-intensive. world. More wheat, less chaff.

The 5 Habits of Highly Successful Content Creators

Hubspot

You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing. Ninety percent of marketing companies use content marketing as part of their strategy. Still, that doesn’t mean all the content they create is top-notch, compelling, valuable content.

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new.

26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. According to Content Marketing Institute’s recent B2B Content Marketing report , 9 out of 10 B2B marketers are using content marketing, and 45% plan to increase their spending on content marketing over the next 12 months.

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Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic

Writtent

“If you write great content, people will find it.” While that’s certainly an idyllic thought of a world in which marketers can just focus on creating outstanding content, it’s just not accurate anymore. Call it an era of abundance, information obesity, or the content arms race, but the truth is that it’s much harder than it used to be to build an audience. Curate Thoughtfully.

Sorting through content curation options

Marketing to Business Executives Blog

Marketing to Business Executives Blog B2B Marketing Strategies that Work Home About Home > Content curation , Content marketing , Lead management , Marketing technology , Social media management , Thought leadership > Sorting through content curation options Sorting through content curation options 01/13/2011 Marketing to Business Executives Leave a comment Go to comments Let’s say you are serious about establishing a thought leadership position in an area of keen concern to your customers.  Some are suited for personal use. 

Are you ready for the mega-shift from social media to private media?

grow - Practical Marketing Solutions

The platforms have been responding to the rising trend of private media: Instagram started private DM in 2014 that focuses on the sharing of content with up to 15 people in a threaded approach. Without the boost of ad support on Facebook, your organic reach for your content probably averages less than 1 percent (this varies widely by business). The rise of private media. 98 percent.

11.5 Amazing Content Creation Tools for Becoming a Super Blogger

Writtent

Your content is really only as good as its context. Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. However, as content marketing expert Marcus Sheridan believes, “many businesses…are missing the mark big time.”. Use the dashboard to curate content in real-time. Quora.

How to Distribute Your Content (The Right Way!)

Volacci

Having a guide for everything from brainstorming content to following up with clients after meetings is a great way to make sure that we never miss a beat.  . You may have noticed we''ve recently really picked up our content creation and regularly begun publishing and distributing new content marketing resources. On Twitter and G+, pick out relevant hashtags.

Overcoming the B2B Marcom Manager's Content Conundrum

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Overcoming the B2B Marcom Manager’s Content Conundrum April 29th, 2010 | By Joan Damico B2B marcom managers solve the content conundrum with a social media workflow.

Tools I use to amplify social campaigns

Biznology

In a world in which everyone is dropping the same generalist links into their feed, curation needs to change its focus from social sharing (I’m smart because what I read is smart) to social engagement (I’m smart because I know what you wants to read and can provide it). ” What I like about this tool is that the queue is never empty, you can recycle the evergreen content.

New research explodes the status quo of customer service

grow - Practical Marketing Solutions

In this latest edition you’ll hear about two new apps to help you create content, a list of the worst apps in the world (including the Death Simulator), and some radical new insights into customer service best practices. Two cool new apps for the content creator. Tom Webster and I start the show covering two new content-creation apps we love. Lots of possibilities here.

How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel

B2B Lead Generation Blog

And other relevant targeting criteria. The quality of prospects we were able to reach was superior in both marketing relevance and seniority compared to previous approaches, such as direct mail or telemarketing.”. We reversed the process, so our invitations to connect had to be personalized, relevant and focused on achieving the connection, not the sale,” says Johnson.

4 Things Triberr Reminded Me about Twitter

WindMill Networking

When I taught my first Twitter workshops back in 2009, I mentioned one of the many reasons why I was bullish from the start about using HootSuite as a Twitter client: It gave you the ability to seamlessly import RSS feeds. However, I cautioned, unless you can vouch that the content is always from a trusted authority, on-topic and not overly-broadcasted , beware of automating your tweets.

Snapchat for the win

grow - Practical Marketing Solutions

Content in the future — might be unrecognizable from where we are today. Click here for the show’s RSS feed – for Android listeners. Our content is free because of their generosity. Be sure to check out his amazing newsletter The Full Monty , the best weekly curation of digital news. BuzzSumo is the world’s best way to discover, analyze and amplify your content.

5 Steps for Curating B2B Content

Hubspot

Much of the focus of B2B content marketing has been on creating original content. Creating content is vital to B2B content marketing. However, many marketers overlook another important aspect of B2B content marketing: Content Curation. What is content curation ? Moreover, Content curation can improve your lead quality.

RSS 1

Exclusive Interview Eloqua's Director Of Content @jchernov.

B2Bbloggers

Well, this week, in my interview Eloqua’s Director of Content, Joe Chernov ( @jchernov ), you’ll benefit from the same thing. We cover marketing automation, the recent consolidation in the industry, and of course, b2b social media, content marketing and ROI. This notion of “social content … with a purpose” is what I am most excited about. It was Michael. That’s DBL.

17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)

Hubspot

This concept is all about where content is placed on your webpage. Marketers use alt text so their images are optimized for any kind of viewer, like someone with images disabled in their browser, and so search engines like Google can “read” the image and return it in results for relevant queries. 5) Algorithms. 12) RSS. You might kind of know what it means, but not entirely.

API 58

17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)

Hubspot

This concept is all about where content is placed on your webpage. Marketers use alt text so their images are optimized for any kind of viewer, like someone with images disabled in their browser, and so search engines like Google can “read” the image and return it in results for relevant queries. 5) Algorithms. 12) RSS. You might kind of know what it means, but not entirely.

API 58

30 Low-Cost Ideas for Content Marketing on a Shoestring Budget

Writtent

If you ever want to really annoy a marketer, tell them that content is low cost marketing. While the thought isn’t entirely false, content certainly isn’t cheap. You can’t produce custom blog articles, eBooks, or multi-media content without  time, which is the world’s most precious, non-renewable resource. Repurpose Content. Curate Content. Slideshare.

26 Ways to Promote Your Blog Post

Marketing Action

We’ve done a fine job on the content creation , but left most of the content promotion untouched. To give you an idea how far some marketers go to promote their content, consider that at least one major Internet marketing guru admonishes his followers to put four or five times as much work into promoting a post as they did into writing it. Post to content aggregation sites.

How to save Twitter

grow - Practical Marketing Solutions

But what Twitter lacks in growth it makes up for in high-octane relevance. Click here for the show’s RSS feed – for Android listeners. Our content is free because of their generosity. Be sure to check out his amazing newsletter The Full Monty , the best weekly curation of digital news. BuzzSumo is the world’s best way to discover, analyze and amplify your content.

How to Integrate Social Media and Blogging from The Art of Social Media

Modern B2B Marketing

recently did a live webinar event with Marketo about The Art of Social Media, and we’d like to share the takeaways from the presentation and a few of the follow-up questions that we answered: Curate yourself. If someone looking for great content came across your blog, would he or she share your blog posts? Logically, of all content, you should share your own blog posts.