Remove Content Remove Curation Remove Multi-Channel Remove Privacy Remove Relevance
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The 26 BEST IDentity Graph Companies Solving the Customer Identity and THIRD-Party Cookie Crisis

LeadsRX

LeadsRx, an impartial multi-touch attribution software solution provider, serves up first-party cookies through its proprietary Universal Conversion Tracking Pixel. In return for individuals’ trust, brands and publishers can create valuable experiences and content. Volume Players – ID Providers. Zeotap – Solution: ID+.

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What’s Trending in Marketing For October 2023

Stevens & Tate

Welcome to our October 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in fall 2023. It is specific, measurable, attainable, and relevant and time bound.

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Content + Intent Data: The Rise of First-Party Data

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How does the elimination of third-party cookies change the content marketing landscape?

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26 Companies Trying to Solve the Customer Identity Crisis

LeadsRX

LeadsRx, an impartial multi-touch attribution software solution provider, serves up first-party cookies through its proprietary Universal Conversion Tracking Pixel. In return for individuals’ trust, brands and publishers can create valuable experiences and content. Volume Players – ID Providers. Zeotap – Solution: ID+.

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Retail Media: What You Need to Know

Digilant

No advertising channel in the history of our industry has ever grown as quickly as retail media. Retail media’s popularity also aligns with current shifts in consumer privacy because it relies on a retailer’s permissioned first-party data vs. third-party sources. Global revenue from retail media spending is expected to reach $125.7

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Email preference center tips: How to keep every subscriber happy

Litmus

Irrelevant content. One reason for this is relevant content, which ties back to personalization and what your subscribers need at the time they need it. About 74% of consumers would find “living profiles” like preference centers valuable if they could be used to curate the experiences, offers, and products they receive.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Table of Contents 1. She is the Chief Content Officer at MarketingProfs. Are you ready? Let’s begin!