Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. John’s quip summed up what so few seem to understand about content strategy: You must be able to afford your own approach. But a lot has changed in the content world since then.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. LinkedIn Share Buttons.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Images via Ascend2: Search Engine Optimization Tactics. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Trade Press Services

JANUARY 15, 2024

First, it’s possible to post too much content. Clearly define your audience and their challenges and consistently publish content of value to connect meaningfully with the audiences who matters most. Be sure to tag companies and individuals when sharing their content to encourage ongoing interaction. What are your goals (e.g.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Scoop.it

MARCH 18, 2021

To build a powerful content engine, you need to use content hubs as the backbone of your system. They help you sort and organize each piece of owned or third-party content and find it exactly when you need it, both for your internal and external audiences. Before you dive in, define your content hierarchy.

Process 53

Process Optimization Curation RSS 53

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. These could include LinkedIn, email marketing, content marketing, or SEO. Maybe you are targeting busy CEOs.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

KoMarketing Associates

APRIL 1, 2020

Reevaluate website content that communicates organizational information and how to get in contact most importantly. Scan branded search results for opportunities to update company information across third party sites. This type of content provides a signal of trust for both prospective buyers and search engines.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Valasys

APRIL 22, 2024

So, it’s always better to curate your own list of auto insurance leads yourself. Your business profile will rank at the top of the SERPs for local searches like auto insurance near me. People who need auto insurance search on Google to find relevant information. Boost the algorithm scores.

Paid Content 40

Paid Content Paid Search Agency Lead Scoring Lead Ranking 40

Marketing Insider Group

JULY 22, 2015

Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal. However, we do all of that with content. However, we do all of that with content.

Curation 100

Curation Sales Cycle RFP Content 100

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Table of Contents 1. Heidi Medina She is a LinkedIn coach with years of experience in her pocket.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

NOVEMBER 18, 2020

Create Visual Content. Create More Relevant Content. Create Content that Addresses Your Customer Journey. 63% of B2B marketers report using a content marketing agency to handle some or all of their marketing program. But ranking in the search results doesn’t happen overnight. Embrace Automation and Martech.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Exo B2B

MARCH 17, 2021

As experts in marketing strategies, ExoB2B recommends in some cases to assert themselves as such through an agressive content marketing strategy. Nowadays, we deal a lot with content marketing but also with curation of information for customers. Intelligent curation in this time of misinformation and fake news, is a must.

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Curation B2B 59

Convert

OCTOBER 18, 2022

You can create your own knowledge repository and make it easy to access and search. It’s okay to trust yourself to remember, but it’s easier to dive into Notion or any other tool you use for your knowledge repository, run a quick search, and find exactly what you’re looking for in fine detail. Test Everything. No, there’s more to it.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. Get 500 Credits to Generate AI Content!

Examples 78

Examples ROI Planning Work Management 78

sagefrog

NOVEMBER 14, 2023

A carefully curated palette should not only align with industry expectations but also distinguish your brand from the competition and tie your visual identity together under a common theme. This approach ensures you reach the most relevant audience, maximizing your investment. Color Palettes: Color evokes emotion and inspires action.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

ClearVoice

AUGUST 1, 2023

Understanding the Freelance Writing Portfolio Simply put, your freelance writing portfolio is a curated collection of your writing pieces. Bylined content samples This is where the work speaks for you. Visual Presentation It’s crucial to position your most impactful content at the top of your CV. The more specific, the better.

Work Management 52

Work Management Sample Ad Building Tips 52

KoMarketing Associates

JULY 31, 2013

Thorough review of keyword referral reports help B2B marketers understand the types of words and phrases visitors used to find content through search engines. Keywords help uncover onsite content visitors find of value and provide clues to the type of content to continue developing or expanding upon in the future.

Brand Identity 120

Brand Identity Branding B2B Search Engine Marketing 120

Directive Agency

OCTOBER 2, 2019

Your total addressable market is not always searching for what you offer through search engines, and they may have never visited your site, leaving remarketing out of the question. Lookalike audiences are based on your curated audiences that exist/can be built within the various ad platforms. Key Content Pages.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Optinmonster

FEBRUARY 8, 2024

Are you looking for the best content curation tools? These days, content creation is the engine that drives your business reputation and helps you make sales. But it can be challenging to keep that content machine fully tuned up. That’s why a content curation tool is so important.

Marketing Automation Services 88

Marketing Automation Services Curation Enterprise Management Marketing Automation 88

seo.co

FEBRUARY 24, 2021

You want search engines to reward your website for its unique content by listing it on their first page of search results. But it’s a long-winded road to search result domination, and SEO involves a lot more than just writing good content. What Exactly Is Link Building And Why Does It Matter?

Link Building 64

Link Building Ad Building Domain High Quality Lead 64

KoMarketing Associates

APRIL 24, 2014

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. And as I wrote in a recent article for Search Engine Watch, set up goal tracking in Google Analytics to ensure email subscriptions a benchmark for SEO performance.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

MKT1

JANUARY 11, 2024

Create & distribute relevant, high quality content across all formats and channels faster Video, audio, & visual content - Create or edit brand assets yourself that would’ve required specialists in the past. Generally speaking, with the paid version of ChatGPT, you can upload spreadsheets and get answers.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Integrated B2B

MARCH 26, 2020

A well-designed social media (SoMe) strategy is an indispensable part of your content marketing efforts. B2B social media marketing is all about engaging customers through relevant, value-adding content. Too much content? Social media offers powerful channels through which you can share content in seconds.

Social Media 52

Social Media Social Marketing B2B Marketing Top of Funnel 52

Integrated B2B

MARCH 26, 2020

A well-designed social media (SoMe) strategy is an indispensable part of your content marketing efforts. B2B social media marketing is all about engaging customers through relevant, value-adding content. Too much content? Social media offers powerful channels through which you can share content in seconds.

Social Media 52

Social Media Social Marketing B2B Marketing Top of Funnel 52

Hubspot

DECEMBER 12, 2019

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results. These charts are algorithmically generated.

Hubspot 99

Hubspot SEO Design SERP 99

DealSignal

JANUARY 20, 2023

Table of Contents Hot Leads: What are they? Content Marketing A successful content marketing strategy focuses on creating and distributing valuable, relevant, and consistent content to attract and engage a specific target audience. Additionally, it may take some time for the content to start generating leads.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Sprout Social

JANUARY 12, 2022

In short, this is when employees or colleagues boost your promotions and content on their own accounts. User-generated content and hashtags. For example, user-generated content is more relevant to a past customer that hasn’t made a purchase recently. Search engines? Employee advocacy. Review sites?

Word of Mouth 136

Word of Mouth Paid Content Conversion Work Management 136

Envy

AUGUST 22, 2017

When it comes to B2B marketing, social media can bring so much more to the table than simply posting and sharing content. Monitoring relevant content across wide ranges of social media channels is invaluable when it comes to identifying trends, tracking competitors, and understanding your customers. Reading Time: 10 unfelt mins.

Social Media 82

Social Media Process Media Marketing Automation Services 82

seo.co

JANUARY 10, 2022

Tangentially, and detrimentally for many marketers is the fact that link building for SEO will continue to diminish as AI becomes more prominently weighted in search algorithms as well. Additionally, if your website has more video content, it will drive higher site traffic than text. Video Marketing. Influencer Marketing.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Content4Demand

FEBRUARY 9, 2021

Well, I’m here to tell you that when you invest in a podcasting strategy and develop a consistent calendar, you give your team a wealth of new content and insights that you can reuse in the long term. Others will want to get a quick idea of the content to make sure it’s relevant. This also helps you from an SEO perspective.

B2B Thought Leadership 59

B2B Thought Leadership Multi-Channel Bundling Thought Leadership 59

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Want to learn how to create great content that motivates and incites engagement?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Outgrow

FEBRUARY 14, 2023

Leads for SaaS companies come both organically and inorganically through organic searches, social media, and ads. Use Content Marketing Content marketing is another great strategy for SaaS lead generation. Blogs are a classic when it comes to long-form content. How Is Lead Generation Different from SaaS? Click here.

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

seo.co

FEBRUARY 16, 2021

Tangentially, and detrimentally for many marketers is the fact that link building as a means of driving SEO will continue to diminish as AI becomes more prominently weighted in search algorithms as well. Additionally, if your website has more video content, it will drive higher site traffic than text. Video Marketing.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Biznology

FEBRUARY 11, 2014

Or, all the stuff you’ve posted since the beginning of your social media life, including your blogs, Facebook, Twitter, LinkedIn , Friendster, MySpace , Flickr, YouTube , et al. This spring, do a massive curation of your online properties. Reputation Management Flickr Google hoarder linkedin MySpace New Yorker Saturday YouTube'

Social Media 80

Social Media Media Youtube Curation 80

SalesIntel

AUGUST 21, 2023

Marketing personalization involves tailoring marketing messages, content, offers, and experiences to cater to individuals instead of a collective group. This approach aims to make interactions more relevant and engaging for consumers by speaking to their specific pain points, preferences, and personalities.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40