DiscoverOrg

Remove Content Remove Curation Remove Linkedin Remove Relevance
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Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

You may think that a motivated sales team can easily conduct manual data mining by searching job titles and company info via Google or LinkedIn. Content has misaligned messaging , distributed to the incorrect audience (or no audience at all). What is data quality, and why is it important for sales and marketing? You know what to say.

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B2B is Dead – Long Live B2P

DiscoverOrg

75% of B2B buyers want branded content that helps them to research business ideas, but 93% of brands focus their content on marketing their own products and services. Being the hero of content, not the curator. General miseducation (or lack of education) about buyer personas. Muting a unique company voice.

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