Webbiquity

JUNE 1, 2021

Create content your audience loves. Content is at the core of digital marketing. But getting this right is far more challenging today than in the past, due to the vast quantities of new content being produced every day. So, does that mean content marketing is dead? In fact, quite the opposite.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. Get more leads.

Top of Funnel 111

Top of Funnel SEO B2B Paid Search Agency 111

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. But interestingly, content writing in the Philippines has boomed.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Scoop.it

JANUARY 14, 2021

Producing more content does not guarantee an increase in the number of followers. To boost your following count, you’ve got to produce more right content. Your content has to resonant with your audience — they’ve got to feel it. Self-promotion is good. Your content has to appeal to them.

Social Media 71

Social Media Media Curation Content 71

Scoop.it

FEBRUARY 2, 2022

” When we talk about content marketing, this thought experiment makes a lot of sense. If we create a piece of content, but it wasn’t seen by many people—or any at all—can it make any impact at all? When it comes to original content, one survey revealed bloggers spend about half the time promoting an article as they do writing it.

Distribution 52

Distribution Curation Content Newsletter 52

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Compared to other forms of media, putting out content is simpler, doesn’t involve formalities and is more cost efficient.

Social Media 100

Social Media Features Media Curation 100

Buffer

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023. “We have noticed a lot more traffic on YouTube because of our YouTube shorts.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Scoop.it

SEPTEMBER 7, 2022

One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? Restructure your lead generation with the power of content: 13 ideas to help you generate more leads. Offer downloadable digital content. The answer to this question is yes, it can.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

Scoop.it

NOVEMBER 28, 2019

” When we talk about content marketing, this thought experiment makes a lot of sense. If we create a piece of content, but it wasn’t seen by many people—or any at all—can it make any impact at all? So when we talk about curated content, it’s even more likely to completely skip out on content promotion efforts.

Distribution 63

Distribution Curation Content Newsletter 63

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Want to learn how to create great content that motivates and incites engagement?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. 3 New Content Distribution Tech Trends to Embrace Now [Tools]. Be your content’s PR team.

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

Parse.ly

AUGUST 22, 2019

My interests as an analyst and content strategist sometimes feel at odds with my interests as a user and consumer. They may share your content, they may follow your handle, but the most explicit interest is measured through visits to your site. . The opposite of this is unidentifiable social traffic, or dark social.

Social Media 81

Social Media Traffic Media Privacy 81

Sprout Social

JUNE 30, 2021

Not only does it give you an entirely new avenue for reaching your followers, but your content doesn’t have to be nearly as polished as it does on your feed. While feeds are carefully curated, social media stories tend to be more spontaneous. For years, Snapchat was the only platform with this disappearing content feature.

Social Media 137

Social Media Media Curation Twitter 137

Heinz Marketing

FEBRUARY 16, 2023

Unlike other social media platforms like LinkedIn, TikTok does not allow pages to create a “landing page” outside of the profile page. For example, B2B companies can’t use TikTok to promote their products and services with specific call-to-action buttons or create pages that are more tailored to their audience.

B2B Marketing 97

B2B Marketing B2B Paid Search Agency Ideal Customer Profiles 97

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

SocialPilot

JANUARY 21, 2024

So, hoteliers, it’s time to ramp up your social media content marketing game and maintain an engaging presence that entertains and attracts them to stay at your hotel. They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content. Let’s dive in!

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

The Lead Agency

JUNE 2, 2019

However, as Facebook’s algorithm changes continue to limit the organic reach of posts, it’s important for brands to look for other channels to promote their products and services. How to Leverage LinkedIn Marketing for your Business Define Your Goals and Audience The same goes for any marketing campaign.

Paid Content 48

Paid Content Linkedin Paid Search Agency B2B Marketing 48

Trade Press Services

JANUARY 15, 2024

When done well, social media initiatives can help B2B companies increase their online visibility, drive traffic to their website, improve SEO, generate new leads, nurture relationships, and establish thought leadership. First, it’s possible to post too much content. Instead, focus on hard-hitting expertise that solves client problems.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Webbiquity

JANUARY 9, 2024

Everyone wants their content to bring them hundreds of visitors quickly. Unfortunately, few types of content do. Naturally, they are going to share it across their social media channels like Twitter (I refuse to call it X) and LinkedIn. This is done as soon as you promote it to them, so it achieves fast results.

Traffic 204

Traffic Peer-to-peer Linkbait Customer Surveys 204

Valasys

APRIL 22, 2024

So, it’s always better to curate your own list of auto insurance leads yourself. Create Your Own GMB (Google My Business) Profile Google offers a free website to promote your business. You can get these leads from referrals, ad campaigns, or content marketing. Secondly, the leads are not qualified or verified enough.

Paid Content 40

Paid Content Paid Search Agency Lead Scoring Lead Ranking 40

Marketing Insider Group

DECEMBER 5, 2013

In fact, the Corporate Executive Board’s latest report shows that “ emotion beats promotion ” by a factor of 2 to 1. 78% of CMOs think content is the future of marketing ( Demand Metric ). 60-70% of B2B marketing content goes unused ( Sirius Decisions ). of a website’s content drives more than 50% of its traffic.

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Marketing Insider Group

DECEMBER 18, 2013

The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future. 60-70% of B2B marketing content goes unused.

Stats 100

Stats Content Marketing Content Curation 100

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Table of Contents 1. Heidi Medina She is a LinkedIn coach with years of experience in her pocket.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Content Marketing Institute

DECEMBER 7, 2018

Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” You could write a great piece of content, but your readers won’t trust it (and many won’t even read it) if it’s full of spelling and grammar errors. Proofreading: Grammarly.

Automation 99

Automation Marketing Automation Services Work Management Marketing Analytics Tools 99

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. This content was distributed around the world after sponsored social media campaigns were launched. And it was an instant hit.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Excelsior Research

APRIL 22, 2022

Digital Marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop, computers , mobile phones, other digital media and platforms to promote products and services. Content creation and marketing : . It works as an effective tool of digital marketing as Content is the Key ! .

Paid Content 52

Paid Content Marketing AI Effectiveness Tools 52

Marketing Insider Group

NOVEMBER 18, 2020

Create Visual Content. Create More Relevant Content. Create Content that Addresses Your Customer Journey. 63% of B2B marketers report using a content marketing agency to handle some or all of their marketing program. Ensure that your content is responsive on any mobile device. Embrace Automation and Martech.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Hinge Marketing

FEBRUARY 26, 2015

LinkedIn for Business Development: Getting Started So, how should you get started? However, it’s best to begin with a solid foundation on the one social media platform that matters most for professional service firms—LinkedIn. So, if you link to content to start a conversation don’t be self-promotional.

Linkedin 48

Linkedin B2B Thought Leadership Ideal Customer Profiles Business 48

Marketing Insider Group

MARCH 24, 2015

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. And we don’t care where the content comes from. And we don’t care where the content comes from. And creators love their content like a momma loves her baby. Utilization.

ROI 100

ROI Top of Funnel Content Marketing Digital Asset Management 100

Marketing Insider Group

OCTOBER 20, 2011

When you talk to most marketers and even the majority of business people, they get that the web , social media , mobile devices and the content we place on these channels are all important factors in driving real business results. What is Content Marketing and this thing called a Content Strategy ? is a Content Strategy.

B2B Thought Leadership 100

B2B Thought Leadership Marketing Management Thought Leadership Curation 100

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. FOMO and KIMO.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

BOP Design

OCTOBER 17, 2017

Social media is a great way to promote and share your company’s content with your followers and their connections. Post All Content. The first step after you’ve created a wonderful, quality piece of B2B content is to share it on your social media channels. LinkedIn Sponsored Updates. Post It Again.

Paid Social Agency 57

Paid Social Agency B2B Thought Leadership Campaigns Thought Leadership 57

Webbiquity

SEPTEMBER 21, 2010

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

Aggregators 100

Aggregators Blogger Media Curation 100

seo.co

JANUARY 10, 2022

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. Additionally, if your website has more video content, it will drive higher site traffic than text. The same old digital marketing methods won’t work any longer. Influencer Marketing.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Convince & Convert

DECEMBER 14, 2015

Remember that time when you wrote content to promote a new product the day before it launched? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan?

Planning 109

Planning Content Work Management Custom Publishing 109